Luxury watchmaker TAG Heuer is continuing its partnership with the Automobile Club de Monaco (ACM), the group which organizes the prestigious Monaco F1 Grand Prix. TAG Heuer originally teamed up with the ACM in 2011 when they signed an historic agreement making the Swiss brand the ACM’s Official Watch. TAG Heuer has deep ties to […]

This past weekend Leonardo DiCaprio and Cameron Diaz joined luxury watchmaker TAG Heuer in Monte Carlo at the 2013 Monaco Grand Prix celebration. The Hollywood superstars joined F1 racing legends and HSH Prince Albert of Monaco to celebrate TAG Heuer’s ongoing partnership with the ACM and the Monaco Grand Prix at the 71st running of […]

Authenticity – the ability to claim a heritage in one area of specialty – is the secret weapon of today’s top watch brands. For TAG Heuer, the substance behind its position as a leading brand lies in its heritage as a sports watch company. This year, it celebrates 50 years of the TAG Carrera, the […]

Luxury conglomerate LVMH has officially found a new CEO for their company TAG Heuer. Stéphane Linder was appointed to the top job earlier today, replacing Jean-Christophe Babin who headed to Bulgari. Linder, who is currently the VP of Sales North America for TAG Heuer, will take over the job effective June 1. Linder, who was […]

This is the year of the Carrera at TAG Heuer, as it celebrates the 50th anniversary of the brand’s iconic chronograph. The watch was created in 1963 by Jack Heuer, himself a brand icon, who retires this year as honorary chairman. To mark his retirement, as well as the anniversary, Heuer created a modern limited […]

This week Leonardo DiCaprio wore a TAG Heuer Carrera 1887 Rose Gold on the red carpet. The actor looked dapper while attending the premiere of the highly-anticipated movie The Great Gatsby at the Plaza Hotel in New York City.

Luxury conglomerate LVMH are looking to increase their stake in the multi-billion dollar watch industry by expanding their presence in the Indian market. Louis Vuitton Moët Hennessy (which owns Tag Heuer, Hublot, Zenith, and Bulgari) are looking to increase growth in the watch and jewellery segments, with plans to open eight new boutiques across India. Franck […]

Last month we told you about the Vertu Ti, a $10,000 smartphone popular with luxury watch collectors. Today, we’re bringing the two worlds together with a look at watchmaker TAG Heuer’s new Racer Prestige Gold, an Android phone that is a powerful luxury communication tool. Like their timepieces, TAG Heuer’s Racer is made in Switzerland, with the […]

Last night in New York, CARRERA creator and Honorary TAG Heuer Chairman Jack Heuer took to the podium to talk about 50 years of the TAG Heuer Carrera watch. Watch lovers and TAG fans congratulated Heuer on not only the success of the brand collaboration, but on his upcoming retirement from the company founded by […]

Actor Sacha Baron Cohen was spotted onstage at the Oscars with his Les Misérables costars Russell Crowe and Helena Bonham Carter. During their performance (which earned the actors a standing ovation), Cohen wore the TAG Heuer LINK Day-Date timepiece. Photo courtesy TAG Heuer.  

While the watch world is focused on the upcoming Baselworld 2013, the luxury auto world has been busy with the Geneva Motor Show. However, this week the two worlds came together during the 83rd annual car show, when Jean-Christophe Babin, the President and CEO of TAG Heuer, joined Ron Dennis, the Executive Chairman of the McLaren Group, […]

by Carol Besler Here is a little-known fact about TAG Heuer: Every member of Ferrari’s 1970s Scuderia racing team, for which TAG Heuer was the long-time official sponsor and timekeeper, received a solid gold Carrera engraved with his name and blood type. Blood type? It conjures images of medics rushing to the scene of an […]

The forward-thinking CEO of luxury watchmaker TAG Heuer will be moving to Bulgari later this year. Reuters has confirmed reports that Jean-Christophe Babin, who took over as the CEO of TAG Heuer in 2000, will move to Bulgari. Both the TAG Heuer and Bulgari companies are owned by luxury conglomerate LVMH. Mariam Bouaziz, a TAG Heuer spokesperson, […]

In the wake of this week’s news that China is banning ads for luxury gifts, including watches, TAG Heuer are reportedly hedging their bets by looking to a different growing market: India. Jean-Christophe Babin, the president and CEO of the Swiss watchmaker, says TAG Heuer’s investment in the Indian market will help the company forestall the […]

We can all point to various watches which claim automobile or racing heritage. Most of the time, the result is practically indistinguishable from any other watch, employing only minor design cues such as an automaker’s logo on the dial or case. But what about those few manufacturers that have decided to go that extra mile […]

Check out Haute Time’s exclusive interview with CEO of Oracle Racing and four time America Cup winner, Russell Coutts. The racing legend opens up about the Tag Heuer Aqua Racer watch he is wearing and why it’s ideal for his sailing lifestyle. Like Haute Time? Join our Facebook page or follow us on Twitter @hautetime.