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Rolex
Founded in London in 1905 and headquartered in Geneva, Rolex is the largest Swiss luxury watch manufacturer by revenue. Haute Time has covered the maison continuously since 2006 - every reference, every launch, every price move.
435Stories published
1905Maison founded
6Current collections
Rolex is a Geneva-based watch manufacturer founded in 1905, best known for the Submariner, Daytona, GMT-Master II and Datejust. Current in-house movements include the calibres 3235, 3285, 4131 and 7135. Rolex retains resale value better than any Swiss maison at comparable production volume.
RolexFounded 1905GenevaSubmarinerDaytonaCalibre 3235Oyster Perpetual
The Collection
Submariner
Dive · 41mm
Cal. 3235
Daytona
Chronograph · 40mm
Cal. 4131
GMT-Master II
Travel · 40mm
Cal. 3285
Datejust
Classic · 36/41mm
Cal. 3235
Yacht-Master II
Regatta · 42mm
Cal. 4162
Land-Dweller
Integrated · 40mm
Cal. 7135
Latest Rolex Coverage
All 435 Stories ›
News
What Gen Z Watch Buyers Want Now: Dress Watches Over Hype
News
Rolex, Richard Mille and Hublot Graced the 2026 Ballon d’Or Awards Ceremony
Haute Time
The Ultimate Rolex Submariner Price Guide 2026: Retail, Resale & What to Buy
News
Rolex Opens Its First Bucherer-Run Boutique in France on Rue Saint-Honoré
News
Haute Report: Vacheron Constantin & Patek Philippe Top 2026’s Luxury Watch Values
News
Haute Report: The Swiss Watch Industry in 2026 Is Selling Fewer Watches at Higher Prices
Milestones
1905
Founded by Hans Wilsdorf in London; moves to Geneva in 1919.
1926
The Oyster - the first waterproof wristwatch case.
1953
Submariner introduced, waterproof to 100 metres.
2025
Land-Dweller debuts with the calibre 7135 and Dynapulse escapement.
Timely FAQs
Does Rolex hold its value?
Rolex holds resale value better than any other Swiss maison at comparable volume - steel sports models have historically traded at or above retail on the secondary market, though premiums have compressed since 2022.
Which Rolex movements are in current production?
The current generation includes the calibre 3235 (Datejust, Submariner), 3285 (GMT-Master II), 4131 (Daytona), 4162 (Yacht-Master II) and the 7135 introduced with the Land-Dweller in 2025.
Where can I read Rolex reviews from a watch publication?
Haute Time has published Rolex coverage continuously since 2006, including hands-on reviews, boutique openings, and ambassador coverage at Wimbledon and The Open.