Today we celebrate International Women's Day, in which we not only honor women's achievements but also raise awareness for women's equality. The theme set for this year is 'Choose To Challenge,' as a challenged world is an alert world, and what you challenge will change. This change is also direly needed, as the world is currently facing challenges for which we can only find constructive, long-term solutions if everybody's full potential is utilized, and that can only be reached are equals. Here are four watches that might, each in their own way, facilitate this change.

For Rolex, the beach at Daytona plays an intricate part in their history. It was there that Sir Malcolm Campbell initially did his high-speed runs, breaking the world land speed record five times. Hans Wilsdorf, the founder of Rolex, was already in a very early stage interested in Sir Malcolm Campbell's achievements and recognized the potential of collaborating. They teamed up, and Campbell joined the Rolex family, achieving the vast majority of his records with a Rolex around his wrist. In 1965, Rolex officially named their chronograph Daytona, and it would become quickly more famous than the beach it got its name from.

In 1953, Pan Am executives asked Rolex-founder Hans Wilsdorf if he could develop a watch that could show two timezones at once. Always focused on innovation, Wilsdorf accepted the challenge and soon after penned down the first ideas of what would become the GMT-Master. Like nearly all the watches in the Professional-line of Rolex, was also the GMT-Master immediately embraced by the public. Demand was strong, and the GMT-Master would become one of the pillars of the Rolex collection. In 1982, Rolex debuted the GMT-Master II. The main difference between this model and the GMT-Master I was that you could pull out the crown and set the hand for the second-timezone individually.

Despite the pandemic, many brands did not hold back when it came to releasing new models. What usually would be launched at one of the fairs or during a special event was now presented by Zoom- and Skype-meetings. Fortunately, this doesn't make the watches any less impressive, as the following five prove;

A true legend has left us this week, as Diego Maradona passed away from heart failure. When the question is raised who was the greatest soccer player in the world, Pelé and Maradona are usually named. The two were close friends who openly admired each other. Maradona effectively utilized his small stature with his unsurpassed ball control and passing and dribbling skills on the field. This made it possible to make a goal after a 60-yard dribble, passing five England players in the 1986 Word Cup quarter-final. In 2002 this moment was voted 'Goal of the Century' at FIFA.com. Maradona and his team won that year the World Cup.

Owning a rare watch of exquisite quality is one of life's true pleasures. Most of these watches have been made by brands with a history spanning decades, if not centuries. This gives it quite a bit of pedigree, but if the previous owner of such a watch was also a well-known celebrity, its appeal increases on all levels.

The Covid-19 pandemic is still making it difficult for a lot of people to travel, either for business or leisure. Travel restrictions change on an almost daily basis, proving it to be challenging even to plan a trip to countries you are currently permitted to go. Staycations are the new normal. The following four watches where made for globetrotters, but can now be used to imitate that vacation feeling closer to home

With Rolex, the revolution is always an evolution. It what the brand does best and has made it a gold standard within the world of luxury goods. The Covid-19 pandemic made it unsure if Rolex would introduce any new models in 2020, but fortunately, they did, and they are phenomenal.

Rolex has always had a great reputation supporting the arts, from cinema to music. In these challenging times, the brand stands side by side with the artists whose work and lives have been impacted by the Covid-19 pandemic. In collaboration with three renowned Rolex Testimonees, tenor Juan Diego Flórez, soprano Sonya Yoncheva, and tenor Rolando Villazón, they bring three, unique concerts as a start of their 'Perpetual Music' series.

Gold prices have, in recent weeks, reached new record highs. In times of uncertainty, people tend to go back to old standards. Even before the Covid-19 pandemic, we already saw a renewed interest in gold-cased watches. This trend was, to some extent, also fueled by watch brands creating their own alloys, which gave them a unique edge in a very competitive market.

When it comes to Rolex's sports watches, the focus is often on their famed Daytona, GMT-Master, Explorer of Submariner, rather than the Yacht-Master. Even today can the Yacht-Master be considered a new kid on the block, as this model wasn't introduced until 1992 and doesn't have such a long history as the other Rolex sports models mentioned. Some refer to it as the Submariner's casual sibling, and there is some truth to this. While visually, it has some similarities, there are also differences. The 60-minute graduated bezel is bidirectional, and Yacht-Master is 'only' waterproof to 100 meters. In effect, this makes it the perfect watch for people who enjoy all kinds of water sports but don't scuba dive.

The chronograph is among the most popular complications. Many of them have reached the status of being an icon, often for very different reasons. As there are so many chronographs to choose from, here is a short-list of four that any serious watch collector should consider adding to its collection.

This weekend in Geneva, the traditional watch auctions took place. Things were different than before, as many Covid-19 precautions were still in place. Also, a lot of collectors and dealers could not travel to the auctions themselves due to various travel restrictions. This also meant that they could not examine the watches themselves before the sale, although various digital initiatives tried to give them as much information as possible. That made it that the auctions could definitely be seen as a test on how the outbreak of Covid-19 would impact the vintage watch market.

It might be a cliche, but a watch is one of the best gifts to give dad for father's day. It combines practical and sentimental values and will provide him with joy whenever he is wearing it. Which watch to get dad depends very much on what style your dad prefers and what he enjoys doing. The following four might give you some inspiration on what to get for that important man in your life.

This year will be not a Mother's Day as usual. In many countries, people can't take their mother out for lunch or even visit her due to the restrictions concerning the Covid-19 pandemic. Yet that doesn't mean that Mother's Day 2020 is canceled. There are still many ways in which we can surprise our mothers, and perhaps now is the time to treat her on a very special watch, to underscore not only how you feel about her, but also the importance of time, especially time shared together. One of the following four watches might be the perfect option:

Rolex and Patek Philippe are among five major luxury watch brands that have decided to leave Baselworld and begin a new fair with FHH.