Rolex, a supreme leader in the luxury world, has always been a little behind in the social media world. They finally made the move into this century by creating an official YouTube and Twitter account for fans to follow. The brand has always taken a traditional approach to marketing, but decided it was time to […]

On Saturday I was able to get a first look at Rolex with our watch writer Carol Besler. All I can say is, what an opportunity to look and capture on video the Sky-Dweller. This is one of the most amazing pieces from Basel World and a huge honor that Haute Time was able to […]

As reported by Reuters, when close to 2,000 patrons in the U.K. were asked to name their top brands, Swiss watch maker and David Beckham adorner Rolex came out on top, followed by Coca-Cola and search king Google. Past No. 1 Mercedes-Benz held on to the fourth position. BBC came in a No. 5, making […]

  Thanks to a multi-year extension and expansion deal, Rolex will continue its long standing relationship as a worldwide supporter of  the United States Golf Association. With this arrangement, Rolex becomes the official partner of the USGA. Not that this tye of sponsorship is new to the Swiss watchmaker. Rolex is currently the official timekeeper at […]

They’re the traveler’s best friend–world time watches and their near-cousins, two time zone watches. They are designed to help jet-setters keep track of local time and the time in one or more other time zones. Their invention and development follows the evolution of travel itself, as a multiple time zone watch depends on the existence […]

London Jewelers Americana Manhasset will be hosting a very special Rolex event December 3rd-December4th at their boutiqye in the Hamptons. The newest designs from the Rolex Collections will be showcased in addtion to festive holiday delectables for guests to enjoy. On Saturday December 4th, the event will take plce from 11am-5pm. On Sunday Decemeber 4th, […]

Antiquorum’s “Important Modern & Vintage Timepieces” auction will take place on November 13 at the Mandarin Oriental Hotel in Geneva. The highlights will include a recently discovered Patek Philippe quarter. The auction will also feature a special type five-minute repeating 24-hours in one revolution pocket watch and a Patek Philippe ref 1518 in yellow gold. […]

The Rolex Yacht Master ii ( 2 ) is also the most recently introduced major new model from Rolex, having debuted in 2007 as the second member of the Yacht-Master family.