The Rolex Oyster Perpetual Deep Sea Challenge is the divers' watch that defies the limits.

Designed for those who dare to explore the vast heights of the sky, the Rolex Air-King is a timepiece that embodies the spirit of the sky. 

Philadelphia 76ers star James Harden has some new tricks up his sleeve. See what this NBA All-Star has in store this summer.

The Watch Book: Rolex, by timepiece expert Gisbert L. Brunner and esteemed publisher teNeues Publishers, is the ultimate collector’s item for the watch enthusiast.

ATP World ranked No. Alexander Zverev has big plans for 2022. He's now an Olympic gold medal holder, after all, so the sky (Dweller) is the limit.

The new-generation 36mm Oyster Perpetual Explorer returned to the Rolex repertoire in its size of the original model first launched in 1953.

When introduced in 1945, the Datejust was Rolex way to mark its 40th anniversary. It has since grown to become one of their signature collections, as well as an icon in its own right. It was the first automatic watch with a date function ever launched, and today it still comes with those features. Over the years, Rolex let the collection evolve in a way that the company is so well known for. Like a fine wine, the Datejust collection became only better over time, being fine-tuned generation after generation.

Rarely has a name of a timepiece been more appropriate than with the Rolex Yacht-Master, because if you own a yacht, this is the watch to wear. While deeply rooted in Rolex's sailing heritage, a field in which they have been active since the 1950s, it was first launched in 1992. Right from the start, it held a unique position as it combines the tool watch look of the Submariner with a generous dash of elegance. This resulted in a tempting sports watch that has been one of the pillars of the Rolex collection ever since.

In summer, our preference for watches often changes. Warmer weather lets us forgo leather straps in favor of metal bracelets or rubber ones. As we are enjoying time off, the watches don't have to be business-appropriate anymore. Instead, we get to enjoy fun and outgoing creations, like the following four sensational watches that are perfect for enjoying this summer season:

One of the most popular complications is the chronograph. This can be explained because the complication adds extra dynamic elements to the watch. Measuring the passing of time requires an extra seconds hand, subdials to show the minutes and hours, and pushers to operate it all. Aviation, car racing, and the exploration of space are just three areas in which (mechanical) chronographs made their mark, adding to their appeal. While there are a great many to choose from, the following four have earned their place in history:

As the world is slowly opening up again, traveling is once again the norm. Rolex has always been a loyal travel companion, combining robustness and water-resistant with style and elegance. In 1954 they added to that the convenience of displaying a second time zone with the introduction of the GMT-Master. This model, and its successors, has become the go-to watch of many globetrotters since but was in 2012 joined by the Sky-Dweller. While it can also show the time in different parts of the world simultaneously, this timepiece is another animal altogether. Its design is more reminiscent of the Datejust, with its distinct bezel, making it less of a tool-watch in comparison to the sportier-styled GMT-Masters.

An inside look into all of the precious timepieces being housed inside the Watches of Switzerland Airstream in the Hamptons this summer.

It is almost Fathers Day again, that time of the year to surprise dad with something special to show our appreciation for all he has done and is still doing. The most precious gift is the time we spend together with him. However, to also give him a constant reminder of how you value him when you cannot be together, a watch might be an appropriate gift. Such as one of the following four:

Gemstone set Daytona's made from precious metal are nothing new today, but in the 1980s, it was quite trailblazing for Rolex to offer its sports models in such a configuration. When you like that, it doesn't get much better than this Ref. 6269 "Le Hibou Grand-Duc." Made for the French market, it features on the caseback the French import marks and Rolex France's logo. Its name, meaning "the owl Grand Duke" is also inspired by the image shown in the French import mark.

Rolex has always been a brand that honors evolution. For this, they have a good reason, given the fact that many, if not all, of their watches have become the benchmark in their category. In 2021, they further refine their offerings, proving that evolution can be very exciting.

While digital, Watches & Wonders 2021 kicks off immediately in high gear, showing that the industry is still strong, even during a pandemic. Many exciting new watches have already been introduced, of which the following five in particular caught our eye: