This month luxury conglomerate Swatch Group released financial figures from 2012 showing that earnings are up a billion dollars over the previous year. The Bienne, Switzerland-based company, which is the world’s largest holder of watch manufactures, earned $8.79 billion (CHF 8,143 million), an increase of 14% over 2011. Although the company owns various holdings, the Watches & […]

Last week, luxury watchmakers Longines hosted the kickoff to the world’s richest race, the Dubai World Cup Carnival. The racing season culminates in the prestigious Dubai World Cup 2013, which will take place on March 30th at the Meydan Grandstand and Racecourse in Nad Al Sheba, Dubai, UAE. The prize for last year’s race was […]

Luxury conglomerate Swatch Group have released financial figures from 2012 showing that earnings are up a billion dollars over the previous year. The Swiss company, which is the world’s largest holder of watch manufactures, earned $8.79 billion (CHF 8,143 million), an increase of 14% over 2011. Although the company owns various holdings, the Watches & Jewelry segment […]

Longines ambassador Stefanie Graf has been described as the greatest female tennis player in the history of the sport, with every conceivable title under her belt. However, ask Graf, 43, what she holds dearest to her heart and you’re likely to hear about her non-profit foundation, Children for Tomorrow, rather than gold medals. Now a […]

Millions of tourists visit Switzerland every year for its famous Alpine ski resorts and five-star spas on pristine lakes, but watch lovers know another Switzerland that combines the thrill of horological discovery with breathtaking scenery. Instead of the resorts and casinos of Lugano or the glamour and excitement of St. Moritz and Gstaad, they are […]

Longines celebrates its 180th anniversary this year with a great new series of mechanical watches called the Saint-Imier collection. The name is a tribute to the village in the Swiss Jura in the heart of the country’s watchmaking district where the brand was founded. I visited the town last week and stopped by the Longines […]

 Watch brand Swiss Mountaineer dons Switzerland’s national flag on the dial of each timepiece. It claims it’s Swiss-made, but with its components made at a factory in Shenzhen, China and the company itself being owned by Hong Kong’s Golden Hawk, is it? Under Swiss rules, Golden Hawk can label its watches as Swiss-made so long […]

The Saint-Imier based watchmaker, Longines, is celebrating its 180th anniversary by producing a series of commemorative watches worthy of the brand’s expertise and prestige. There is a line for both men and women. Blending elegance and sport, the men’s Column-Wheel Single Push-Piece Chronograph is a Limited Edition piece nodding to the company’s heritage and pride […]

The Federation of the Swiss Watch Industry (FHS) has revealed a rise in demand for bi-metallic watches following a sharp increase in export sales. The FHS stated that along with the persistent rise in demand for gold timepieces, bi-metallic watches are showing the same trend. Demand has heightened the overall performance of the Swiss watch […]

  There is no doubt about it. Swatch  components are widely used, outside the brand itself. But that could change as soon as January 1st. The Swatch Group is considering cutting back their sales of the internal copoments to competitors to concentrate on making enough supplies for it’s own brands such as Longines, Omega, Tossot, Breguet […]

Longines understands the elegance of time. Nearly two-hundred years in the world of watch-making and holding what’s said to be the oldest registered logo still used to today for a watch company gives the brand that familiarity. And so, it was only fitting that when looking to add a new face to their glowing repertoire […]