Watch Brands With The Highest And Lowest ‘Digital IQ’

One of the conclusions of the report is that large, well-funded companies that already have strong brand recognition are doing much better than smaller brands. That advantage is reinforced among luxury holding companies, which again benefit from having big pockets

By Adrienne Faurote

Throwback Thursday: Longines Type A-7 Avigation Watch

For a collector of vintage military watches, it is always a challenge to find rare models in good condition, but this Longines Type A-7 Avigation should tick all the boxes!

Celebrating 90th Anniversary Of The Lindbergh Hour Angle Watch With Longines

Lindbergh was 25 years old, the year was 1927, the time 10:22, his flight was timed by Longines, and a legend was born.

Longines Keeps Time and Tradition at Kentucky Derby

Swiss luxury horologer Longines kept the time at last Saturday’s Kentucky Derby and awarded special Conquest 1/100th Horse Racing timepieces to the winners.

Longines Again Presents Coveted Dubai Endurance Horse Race

Longines marked this year’s edition of the His Highness Sheikh Mohammed Bin Rashid Al Maktoum Endurance Cup with a new Equestrian Collection watch.

10 Top Pocket Watches for Today’s Savvy Man

By Roberta Naas Yes, we did say Pocket Watches. In fact, this year more than ever before, we have witnessed a stunning resurgence of pocket watches for men that makes this category of watches one of the most exciting and elegant on the market.

Celebrating Elegance with the Prix de Diane Longines at the Magnificent Chantilly Racecourse

By Victoria Townsend Title Partner, Official Timekeeper and Watch for the sixth consecutive year, Longines once again added elegance to timekeeping with its celebration of the most renowned filly race in the world - the Prix de Diane Longines. The event took place on June 19 at the majestic Chantilly castle estate and stable grounds 38 km north of Paris.

Longines Presents The First Set Of Dubai World Cup Carnival Races At The Meydan Racecourse

Last week, Swiss watchmaker Longines presented the first set of Dubai World Cup Carnival races at the Meydan Racecourse.

Longines Celebrates The DolceVita Collection During A Haute Garden Party

Longines celebrated their new DolceVita collection during a garden party thrown in the gardens of the Chantilly Castle on the eve of the Prix de Diane Longines.

New Longines DolceVita Collection Makes A Case for Elegance

Presented during the 2015 Prix de Diane Longines, the DolceVita collection makes a strong case for elegance...

Longines Future Aces 2015 Uncovers Raw Talent

Advantage Longines: Swiss brand organizes Longines Future Aces 2015 for sixth year in a row...

Trend-spotting: Is Rose Gold Fading? (Part 2)

Rose gold watches, which began when watchmakers started mixing pure gold with copper, have dominated releases in the past decade. But all signs are pointing to the end of the rose gold trend, with the return of the classical yellow gold, and the introduction of the more restrained white gold alloy, one of the big […]

Swatch Group Set to Open First Hour Passion Boutiques in U.S.

The luxury conglomerate's multi-brand concept boutique is coming to New York and Las Vegas...

Longines Donates $ 50,000 to Andre Agassi’s Foundation

Andre Agassi got a special gift for his Foundation for Education from Longines during the French Open...

Longines Times Palace Malice’s Win at the Belmont Stakes

Exclusive photos and video from Palace Malice's win at the Belmont Stakes, the third and final leg of the Triple Crown of horse racing...

Longines Launch Search for Oldest Watch in India

Luxury watchmaker Longines has launched a hunt for the oldest timepiece created by the manufacture in India. The Swiss manufacture has travelled the world to find the oldest Longines watches in various countries, including Japan, China, and Russia. For Longines, these local contests are a way of recovering treasures from the manufacture’s long history. The […]

Longines Celebrate Kentucky Derby Winner Orb

This weekend the horse Orb took home the title at the iconic Kentucky Derby race, and luxury watchmakers Longines were on hand to celebrate his owner, trainer and jockey. The Swiss manufacture, which is the Official Watch and Timekeeper of the race, awarded Orb’s team with watches from Longines’ Saint-Imier collection during the exclusive Winners’ […]