When two Portuguese businessmen put in a special request at IWC for a wrist watch with the precision of a marine chronometer, little could they know that they would trigger events that would turn this watch into one of the pillars of IWC's legacy.

Mere couple of days before barreling into the season’s closing Abu Dhabi Grand Prix, Nico Rosberg, Mercedes AMG Petronas Formula One driver and IWC Schaffhausen ambassador, joined HRH Prince Abdulaziz Turki Al Faisal, himself a GT champion and IWC brand friend, for an intimate chat on racing and success.

Swiss haute horologer IWC Schaffhausen and retail partner Ahmed Seddiqi & Sons have unveiled a unique Portugieser Chronograph – the brand’s first watch ever to be inscribed with Eastern Arabic numerals.

The second edition of Dubai Watch Week opened yesterday November 15 and it is fantastic! Organized at the Dubai International Financial Centre (DIFC) and The Dubai Mall by Ahmed Seddiqi & Sons, this global annual non-commercial event was created in 2015 to bring the watch industry to the public

By Roberta Naas For those in the know, it may come as no surprise that Swiss watch brand IWC was actually founded by an American: Florentine Ariosto Jones. Jones traveled from Boston to Switzerland, where he planned to harness the power of the Rhine River and build affordable watches and he founded The International Watch Company (IWC) in 1868. Today, in honor of Jones and his work, the brand is unveiling a limited-edition Portugieser Tourbillon Hand-Wound

If you're a watch connoisseur, we suggest you follow these five Instagram pages now.

By Roberta Naas It was eight years ago that the United Nations officially recognized June 8 as World Oceans Day. Today, we celebrate globally our Earth’s seas and our working together to keep them clean and healthy. Not only are organizations around the world fighting for this cause, but so, too, are a host of watch brands. Among them: Jaeger-LeCoultre, Rolex, Blancpain, Omega, IWC and a few others who offer everything from creating timepieces with proceeds going to organizations, to sponsorships of projects and expeditions, and more.

By Jordan Smith Last month in Dubai, Swiss luxury watchmaker IWC Schaffhausen hosted an exclusive watchmaking class for its most devoted collectors. The event offered VIPs an exciting glimpse into the world of haute horlogerie with legendary IWC watchmaker Kurt Klaus. The event was held to commemorate the launch of the brand's new Pilot's watch collection at the Salon International de la Haute Horlogerie (SIHH) in Geneva in January.

The SIHH is always a place where you can count on your senses being tantalized by the most extraordinary watches. The 2016 edition did not disappoint, showing a vast array of everything from Grande Complications to ultra-thin time only watches, and all things in between. At Haute Time we selected the ten most captivating watches introduced at this years SIHH.

By Jordan Smith Travelers passing through the luxurious Dubai International Airport can expect a new, haute boutique on the way to their way to their respective gates. IWC Schaffhausen has recently opened a new airport shopping destination where buyers can purchase a number of IWC's pieces, including the iconic Portugieser family of watches.

SIHH 2016 was noticeably quieter than previous editions. The collections were more conservative, the visitors less plentiful. Signs of a crisis? Not quite..

Here are the highlights from the SIHH 2016 IWC Schaffhausen collection...

IWC has unveils the return of the Pilot collection with the oversized Big Pilot’s Heritage Watch 55 and Big Pilot’s Heritage Watch 48...

Joining IWC’s most elegant collection, the Portofino Hand-Wound Monopusher Chronograph is the brand’s first single push-button chronograph....

Only Watch 2015 raises $11.2 Million to benefit research into Duchenne Muscular Dystrophy, and witnesses a record-breaking Patek Philippe...

It took just 48 seconds for Daniel Ricciardo to take us around a "hot lap" during the Race Of Champions preview day, sponsored by Tag Heuer...