The Big Bang Sang Bleu II marks a new chapter in the rich collaborative story between Hublot and Sang Bleu.

Hublot opens its fourth boutique in Italy in the heart of Milan's fashion district during Milan Fashion Week with Chiara Ferragni.

Hublot has merged with Ledger, the world's leading and most secure crypto and digital asset platform to create the Big Bang Unico Ledger.

With the arrival of the Lunar Year, Hublot introduces the very first iteration of its barrel-shaped icon in Frosted Carbon and gold.

For Hublot, this LVMH Watch Week marks a return of bespoke classics with a modern upgrade and select new novelties worth noting.

The Lone Star State holds an important place in the universe of Hublot. The brand has two very successful boutiques in Texas, one in Houston and the other in Dalles, with a third opening this Spring in Austin. As Ricardo Guadalupe, Hublot's CEO, explains the love of the brand for Texas "Hublot has always been at home in Texas thanks to our incredible clients and friends. Part of our original North American footprint, we have embraced the State's bold, adventurous and independent spirit, the same values we are proud to reflect back in this unique timepiece. One of only 25, It is a special piece, for a special place and special people and we think there is no better time than the present to pause a pay tribute to the places we call home - or soon to be home - in the case of our exciting Austin development."

It is great to see that women's watches are becoming more and more the focus of many watch brands. Serious efforts are made to create the most marvelous timepieces, catering to women's trends, styles, and interests. Complex movements are more the rule than an exception, making them also far more interesting from a horological perspective. While diamonds are optional, many still feature them, even on sports watches, as they provide a dash of glamour to daily life.

It is no secret that Hublot loves art. They have always shown this by collaborating with some of the most prominent artists of our time, like Romero Britto, Richard Orlinski, and Takashi Murakami. This last artist is especially known for adapting traditional Japanese art and placing it in the context of pop culture. His style is bold and striking, as we have already seen with his previous collaboration with Hublot. Now they continue the partnership with the Classic Fusion Takashi Murakami Sapphire Rainbow.

In many industries, having passion makes a difference. What is even better is shared passion, such as Hublot and Arturo Fuente cigars have been enjoying since the start of their collaboration in 2012. As Hublot CEO Ricardo Guadalupe puts it; "Arturo Fuente cigars are consistently rated among the best cigars in the world. It was therefore natural that – brought together by our common desire to push the boundaries of excellence, each in our own field – our two companies joined forces and have been partners since 2012. It is in this same spirit that we are taking this opportunity to pay tribute to the patriarch Don Carlos Sr."

Hublot is a brand with many different qualities, and one of them is to create diamond set watches unlike any other. This tradition started effectively in 2007 with the first One Million $ model. In the years that followed, Hublot expanded its offerings in this field, with each watch highlighting the art of high jewellery in a different, and often innovative, way. This tradition continues with the latest models of Hublot, like the Big Bang Integral Tourbillon High Jewellery.

Only Watch has always been a charity with a unique approach. They fund research to find a cure for Duchenne Muscular Dystrophy by organizing a biennial auction for which the world's leading watch manufacturers donate a piece unique. This weekend, Christie's auctioned the 53 creations in a packed Palexpo in Geneva, raising CHF 30 million, over 32 million US dollars.

Hublot has the ability, like no other, to capture the soul of a place in a timepiece. It has done so for several hot spots in the world already, from the Mediterranian beauty of Capri and Mykonos to the vibrance of Las Vegas and London. Now it is the turn for the "City by the Bay," San Fransisco, to be immortalized in a timepiece. For this, Hublot selected their Big Bang Chronograph and went, as usual, the extra mile.

As a serial innovator, Hublot has made its mark on quite a variety of different fields and technologies. This resulted in exceptional watches and many world's first. It gets even better when the brand combines areas in which they are a trailblazer, like sapphire crystal and rainbow settings. Both join forces in the Big Bang MP-11 Power Reserve 14 Days Sapphire Rainbow, taking this complicated timepiece to the next level.

Hublot and Berluti have fused fashion and watchmaking, leather and titanium, form and substance.

With its art of fusion, Hublot never had a problem channeling its inner alchemist. This is an intricate part of their DNA, and it becomes particularly apparent with watches like the Classic Fusion Gold Crystal, which the brand launched last year. This all-black watch was decorated on the dial with gold crystals, offering a bold and irresistible contrast. Today Hublot is launching the next chapter, incorporating the gold crystal in the Spirit of Big Bang.

Exciting news from Hublot, as they welcome tennis ace Novak Djokovic into the family. Born in 1987, in the now Serbian city of Belgrade, he started to play tennis from the age of 4 and hasn't stopped since. After turning pro, he quickly worked his way up the ranks of the Association of Tennis Professionals (ATP), where he currently has a firm hold of the No.1 position. He is very comfortable with this place, as he has already been there for over 337 weeks.