With Hublot, innovation is a way of life. It was a key ingredient when Carlo Crocco founded the brand, and it erupted into the "Art of Fusion" when marketing genius Jean-Claude Biver joined the company and introduced this phrase to the watch world.

We're taking a look at innovative materials in watchmaking. Today's topic? Sapphire and how it has shaped watch designs in recent years.

Few streets in the world can compete with New York's Fifth Avenue. It is also a prime location to do some serious watch shopping, but where to go?

Synergy in the "Art of Fusion", as Hublot teams up with Arturo Fuente for an astonishing new series of limited editions celebrating the Opus X.

Swiss watchmaker Hublot ushers in the nautical vibe of summer with two redesigned boutiques and a novel Big Bang Blue watch.

Got a few minutes to spare? Want to see some amazing watches? Instagram is then the place to be, and the next five brands should definitely be on your list of those to follow!

We Will Rock You! When it isn't the music, then it is the (life)style of the world's most famous rockers that is grabbing headlines. Watches are an intricate part of this, as these three examples show.

When it comes to explaining Hublot's "Art of Fusion," there is almost no better example than "Magic Gold." Hublot is the first and only watch brand that has created the impossible: scratch-resistant 18K gold.

Exactly a year from the start of FIFA World Cup 2018 in Russia, luxury horologer Hublot unveiled its new store in the historic Metropol building in Moscow.

The ladies watches at Baselworld ranged from functional, elegant every day watches to elaborate Haute Joaillerie creations and everything in between. Selecting a top five among them is quite a challenge, but one we always like to tackle.

Father's day is coming up and what better way to surprise that rock in your life than with a watch? Functional, practical and very personal: it is in many ways the perfect gift. But which watch to get him? That depends on the type of dad you have!

A day prior to the start of the highly anticipated Canadian Grand Prix, the latest Hublot Big Bang Ferrari collection premiered in Montreal.

Under the umbrella of haute horlogerie retailor Westime, a dozen of luxury watchmakers supported Arnold Schwarzenegger’s After-School All-Stars program.

Sometimes there is only one way you want to see a watch: on the wrist! In its natural habitat, with clothing to match, it gives the best impression of how the watch will look around your own wrist, like one of these seven very different, yet very tempting examples.

Swiss horologer Hublot and French champagne house Veuve Clicquot unveiled their latest collaboration, the Classic Fusion Veuve Clicquot.

Swiss horloger Hublot tracked the time as sports celebrities from football, Formula 1 and cycling played the annual World Stars Football Match in Monaco.