Audemars Piguet brand ambassador Novak Djokovic won the Australian Open against Rafael Nadal in the longest Grand Slam singles final ever.  Lasting an epic five sets and six hours, the match which was held in front of 15,000 spectators, ended with Djokovic achieving his fifth Grand Slam tournament win and third in a row. With this win he has moved into the number one position overall […]

Actor and former governor of California  Arnold Schwarzenegger stopped by Audemars Piguet booth at SIHH on January 19th. Alongside CEO Philippe Merk, the Audemars Piguet brand ambassador got a personal viewing of the 2012 collection. Proudly displaying one of his favorite models, the Royal Oak Offshore Arnold Schwarzenegger the Legacy, he was awed by the open worked […]

People often ask me how to buy a watch. I represent the fourth generation of my family in the watch business, and I quite literally grew up among the display cases of Westime with frequent visits to the workshops of Switzerland’s master watchmakers. Since watches are my past, my passion and my livelihood, I understand […]

The World Luxury Association announced the world’s leading luxury brands with Cartier positioned first in the jewelry group and Patek Philippe leading the luxury watch category. Watch brands also making the list included Vacheron Constantin, Piaget, Jaeger-Le Coultre, Piguet, Audemars Piguet, Blancpain, Rolex, Breguet, IWC and Franck Muller. Like Haute Time? Join our Facebook page […]

China has overtaken the US and has grow to be the market with the highest demand for luxury watches, according to a new report by Digital Luxury Group, the leading digital market researcher in the industry. The information is based on millions of intentions expressed by independent and anonymous consumers searching for luxury watch brands […]

As every keen watch enthusiast knows, this year marks an important anniversary in the history of both watchmaking, and a small, independent, family-owned company based in Le Brassus, Switzerland, known as Audemars Piguet.

  The Audemars Piguet Royal Oak is one of the world’s top three most iconic watches (the other two being the Rolex Sub and the Omega Speedy), known for its octagonal bezel, tapisserie dial and complex steel bracelet. This year the brand celebrates the 40th anniversary of the Royal Oak by introducing several commemorative versions […]

  Just in time for the opening of Salon International de la Haute Horlogerie (SIHH) this week, Audemars Piguet has relesed images from their 2012 advertising campaign. In celebration of the 40th anniversary of the iconic Royal Oak timepiece, the Manufacture has created a new brand campaign with stunning visuals and the powerful tagline: “To break […]

Check out this interesting video featuring the the watchmakers of Audemars Piguet.

He’s considered to be the greatest player in the world. He’s compared to legends like Wilt Chamberlain, Magic Johnson, Larry Bird and Michael Jordan. He’s not just a basketball player – he’s an international icon. LeBron James led Miami to the NBA championships in his first season with the Heat.  While the Heat lost a […]

Growing up, Quincy Jones wanted to be a gangster. Not one of the wannabes that roam the streets today, but a bona fide, legit, Al Capone-type badass. Today, at 77 years old, there is no question that he is a badass. He’s a legend. He’s Quincy Jones, man, the man, the most successful music producer of all time, […]

The people responsible for the Audemars Piguet of today are often given rock-star status by fellow luxury watch industry colleagues. This perception is often credited to the beautiful synergy between the visual and technical design arms of the prestigious Swiss watch maker. Traveling to Audemars Piguet’s headquarters and movement manufacture in the La Vallee du […]

Philippe Merk, CEO of Audemars Piguet just announced a new partnership with the American Patrons of Tate (APT), the independent charity that supports the Tate Galleries in the United Kingdom. To make the announcement official, a cocktail reception on Thursday, December 1st at the Raleigh Hotel during Art Basel Miami Beach with special guest Chris Dercon, the new Director of […]

To celebrate the milestone 40th anniversary of Audemars Piguet’s Royal Oak timepiece, the iconic luxury watch brand is releasing the Openworked Extra-Thin Royal Oak Limited Edition 40th Anniversary in January. As the first luxury sports watch ever, Audemars Piguet’s Royal Oak has become a legend. To celebrate the iconic timepiece’ 40th anniversary, the luxury watch brand is releasing the Openworked […]

Go into any boutique that sells luxury watches and you’ll be confronted with a scale of prices that rise sharply as watches become more complicated.  At the pinnacle is the complication known as the tourbillon (French for “whirlwind.”)  If you’ve never seen one before, one look and you’ll remember it forever; it’s a rotating spiderweb […]

What goes around, comes around –call them ultra thin or extra flat, thin dress watches are back, and a rose by any other name would be just as elegant.  Though a newcomer to fine watchmaking in recent years might be forgiven for not knowing it, making a thin watch (and wearing one) was for decades […]