Audemars Piguet Foundation Completes First Project in Brazil

Audemars Piguet Foundation Completes First Project in Brazil

Adrienne Faurote
By Adrienne Faurote March 24, 2014

Audemars Piguet is starting off the week with some incredible news. The luxury watchmaker has released photos from Brazil, where the Audemars Piguet Foundation financed the redevelopment of forest lands to help populations at risk escape poverty.

The initiative was executed in the Cerrado, a vast tropical ecoregion to the north of Sao Paolo. This savannah region has recently been ravaged by mining activity, pushing small farmers to the margins.

Ovens like these, which produce charcoal for the steel factories, have decimated Eucalyptus trees
A mining path through Eucalyptus trees

The Audemars Piguet Foundation’s project aims to help those in need by financing the creation of family nurseries and a training cycle for young farmers.

Families involved in the project have received the seeds and the necessary training to create nurseries for trees, vegetables and grains that are adapted to degraded soil and climatic changes.

Manioc processing
Medicinal plants

The Audemars Piguet foundation has worked closely with Entraide Protestante Suisse (EPER) to fund EPER’s local initiatives, which will recreate biodiversity and reforest lands.

Photos courtesy Audemars Piguet.