Bulgari is celebrating its 40th anniversary. For the Roman based jeweler, whose client roster reads like a Hollywood who’s who, it was a soiree Italian style at its 57th Street flagship on one of the most expensive real estate corners known to man. The brand celebrated the Bulgari Bulgari collection which was first seen in 1975 to cater to a more accessible audience—up until that point the focus was special-occasion dressing.
Within the boutique, guests celebrated with sweets, canapés and champagne. Jean-Christophe Babin, the CEO, was in town for the chic soiree, and attendees included magazine publishers and New York’s fashionable elite. Guests could ascend the glass stairway to the top floor to see the masterpiece collection curated by the company in celebrations of their Bulgari Bulgari anniversary. A golden fondant triple layer cake stood as an uneaten sculpture for Instagram posers.
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