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China Now World’s Largest Market For Luxury Timepieces

China Now World’s Largest Market For Luxury Timepieces
China Now World’s Largest Market For Luxury Timepieces  |  Photo: Haute Time / brand
The Short Answer

With China's booming economy, it's no wonder it's the world's largest market for luxury goods, and that includes luxury timepieces, according to the China top Wristwatch Report. The luxury watch market is seeing a "blow-out like demand" from wealthy shoppers in China.

With China’s booming economy, it’s no wonder it’s the world’s largest market for luxury goods, and that includes luxury timepieces, according to the China top Wristwatch Report.

The luxury watch market is seeing a “blow-out like demand” from wealthy shoppers in China. Customers buy up the expensive watches, not to tell time (which is what we have our iPhones for), but to make a fashion statement or give as business gifts, according to a report published by the Shanghai-based Fortune Character luxury magazine. The first reason stated to buy a luxury watch was to match an outfit. Telling time was last on the list.

The report, which was the first of its kind in China, surveyed 157 “frequent” luxury watch buyers in China, whose annual incomes run into millions of Yuan, and 23 luxury watch brand executives as well.

In 2011, luxury watch imports saw a 49 percent increase to 89,575 timepieces, according to data from the China Customs Information Center.

This year, consumption of luxury watches is estimated to surpass 210,000 with 130,000 imported, making China the world’s largest luxury watch market.

Source: LiveTradingNews

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Seth Semilof
Seth Semilof
Haute Time
Seth Semilof, Publisher of Haute Living magazine, has been a devoted watch enthusiast since he can remember. It was out of this passion that, last year, Semilof and business partner Kamal Hotchandani launched luxury timepiece website Haute Time. The two curate the site, hand-selecting all content that goes live. Semilof highlights his favorite—and the most sought-after—watch brands through weekly five-question interviews with the CEOs and Presidents of these top-tier companies. Finally, he curates the site on a daily basis, including three or more updates on newsworthy topics every day.
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