Movado To Be Ferrari’s New Watch Collection Partner

Italian automaker Ferrari has dabbled in the manufacturing of elegant, high-quality timepieces for years. However, the luxury automotive brand has had a shaky relationship with many manufacturers. The move to join with Movado will allow Ferrari to offer products to the general public, as the watch maker is well-known for affordable luxury timepieces. Unlike Ferrari’s vehicles, which have been for the rich and elite, their accessories will become affordable to low-to-moderate income collectors and the general public.

That won’t mean the pieces will be cheap. Even with the new collection, watches are expected to cost approximately $2,000 USD (1,500 Euros). The multi-year deal will open Ferrari watches for distribution in wholesale outlets in addition to Ferrari stores and its online shop. The new watch collection by Movado will debut in 2012 at the Annual Watch & Jewellery Fair in Basel, Switzerland.

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Seth Semilof

Co-Founder & COO · Haute Time

Seth Semilof co-founded Haute Living and, with business partner Kamal Hotchandani, launched Haute Time, the brands' luxury timepiece site, to educate buyers about the best watches in the world and to showcase the passion of collectors and the CEOs who lead the great maisons. His love of watches began early: a TAG Heuer at 13, an Omega at 16, and his first Rolex at 20. Through Haute Time he has been honored to visit the greatest watch manufactures in the world and meet the master watchmakers behind them. He has also personally featured private collections exclusive to Haute Time, taking readers inside the watch boxes of Kevin Hart, Carmelo Anthony, Tony Robbins and Swizz Beatz.