Cameron Diaz Revealed as TAG Heuer’s New Link Lady

As TAG’s newest promoter for their latest line of Link Lady Watchers, Cameron Diaz was one of the most talked about secrets at this year’s Baselworld watch fair. Nobody knew who would be representing the line until TAG’s launch party on March 7, when Cameron Diaz appeared on stage wearing one of the latest models. Cameron has always been very selective about brand endorsements through out her career and has said one of the things she loves about TAG Heuer is the way they challenge the rules and think outside the box.

The innovative watches have encircling, pebble-shaped cases with a central-lugs design and come in two different sizes, 29-mm and 34-mm diameter. Available in several colors, the dials have a light, concentric design. The bracelets are in TAG Heuer’s recognized “link” style, with S-shaped links. Each model has quartz movements except for the collection’s haute couture crown jewel, dubbed the Diamond Star.

Seth Semilof

Co-Founder & COO · Haute Time

Seth Semilof co-founded Haute Living and, with business partner Kamal Hotchandani, launched Haute Time, the brands' luxury timepiece site, to educate buyers about the best watches in the world and to showcase the passion of collectors and the CEOs who lead the great maisons. His love of watches began early: a TAG Heuer at 13, an Omega at 16, and his first Rolex at 20. Through Haute Time he has been honored to visit the greatest watch manufactures in the world and meet the master watchmakers behind them. He has also personally featured private collections exclusive to Haute Time, taking readers inside the watch boxes of Kevin Hart, Carmelo Anthony, Tony Robbins and Swizz Beatz.