Girard-Perregaux Support “Blue Forest” Project at Venice Art Biennale

Luxury watchmaker Girard-Perregaux is set to make a foray into the art world at the 55th annual Venice Art Biennale. The manufacture is supporting the “BlueForest”, a conceptual project by artist and architect Lucio Micheletti which will appear at the art fair starting on June 1.

Presented with Galleria Ca’ D’oro, the “Blue Forest” project was created to raise awareness of environmental issues through art. The trunks of the trees are wrapped in blue cloth, creating an eye-catching temporary landscape. The project will transform the scene in spectacular but short-lived fashion, respecting the ecological balance of the place, and using natural materials.

Michele Sofisti, the CEO of Sowind (which owns Girard-Perregaux and jeanrichard), noted that Micheletti was chosen for his works which shed light on the changes impacting the environment. The pen drawings which inspired Micheletti to create the “Blue Forest” will be showcased in the windows of Girard-Perregaux boutiques worldwide, customized to represent the views of the host cities.

Photo courtesy Girard-Perregaux.

Adrienne Faurote

Editor in Chief · Haute Time

As a former New Yorker, now a “Miamian,” Adrienne Faurote joined Haute Living in August of 2021. She currently serves as the Haute Media Group Editor-in-Chief, overseeing all editorial platforms within the Haute Media Group while also maintaining her role as Fashion, Jewelry & Watch Director. Prior to her position at Haute Living, Faurote was the Market Editor at Marie Claire Magazine US, amassing over ten years in the industry, becoming an authoritative voice in all things fashion, jewelry, and watches.