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Maximilian Büsser and Friends Open First Boutique in China

Haute horlogerie brand Maximilian Büsser and Friends (known simply as MB&F) have opened their first boutique in China in the country's capital city, Beijing.

Maximilian Büsser and Friends Open First Boutique in China
Maximilian Büsser and Friends Open First Boutique in China  |  Photo: Haute Time / brand
The Short Answer

Haute horlogerie brand Maximilian Büsser and Friends (known simply as MB&F) have opened their first boutique in China in the country's capital city, Beijing.

Haute horlogerie brand Maximilian Büsser and Friends (known simply as MB&F) have opened their first boutique in China in the country’s capital city, Beijing. Luxuo have reported the company has opened the boutique in partnership with Europe Watch and Ray Union in the country’s centre of political power.

The shop is located in the very heart of Beijing’s business district in the Parklife Beijing Yintai Centre, a shopping haven described as being state-of-the-art. The exclusive building also contains other shops featuring luxury goods, high-end bars and restaurants, along with a roof-top garden that has been exquisitely landscaped

Early December has been slated for the official inauguration of the boutique, and MB&F has a little something special planned for the big event; the company plans to release a limited edition, exclusive Horological Machine uniquely made for the Beijing shop.

MB&F, although in the business for less than a decade, has firmly established a reputation as an avant-garde luxury watch-maker.  Maximilian Büsser honed his watch-making and design skills previously at Harry Winston, and the concept behind the brand MB&F is one of infusing creativity and art into the centuries-old profession of luxury precision horlogerie.

Source and photos courtesy Luxuo.

Adrienne Faurote
Adrienne Faurote
Haute Time
As a former New Yorker, now a “Miamian,” Adrienne Faurote joined Haute Living in August of 2021. She currently serves as the Haute Media Group Editor-in-Chief, overseeing all editorial platforms within the Haute Media Group while also maintaining her role as Fashion, Jewelry & Watch Director. Prior to her position at Haute Living, Faurote was the Market Editor at Marie Claire Magazine US, amassing over ten years in the industry, becoming an authoritative voice in all things fashion, jewelry, and watches.
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