With its square case is the TAG Heuer Monaco an instantly recognizable icon. When introduced in 1969, it was the first automatic chronograph that featured a water-resistant form shaped case. The rest is history, but not for TAG Heuer. They continued to develop the Monaco further. While this can be very rewarding, it also comes with significant risks. When a watch reaches an icon's status, people usually like it the way it is and often oppose more radical changes. TAG Heuer walked this thin line seemingly effortlessly. Their developments made the Monaco slowly but surely evolve, introducing new colors and designs, even better fit and finish, but never went too far away from what made the watch such a success in the first place.

After spending time with the Polestar 1, I can tell you that this is the best idea since someone combined Swedish meatballs with hoisin sauce.

Mega watch retailer Watches of Switzerland has announced its latest partnership with revolutionary watchmaker, MB&F, available online and in Las Vegas.

In the previous article, it already became clear that the Tambour was off to a brilliant start. It quickly turned into a design icon within the collections of Louis Vuitton and showed its versatility. This became even more evident in the years to follow, as the watch was fitted with impressive complications and innovative technology.

The days that a watch would be available with either a black or a silver dial are long gone. Color is the new credo, as many brands now release watches in a rainbow of different hues. Recently, the colorful dials of the new Oyster Perpetual 41 even eclipsed the news of the revised Submariner. Blancpain and Jaeger-LeCoultre also offer a colorful take on existing favorites as they launch their new models.

"Iron Chef" Masaharu Morimoto opens up about his love of watches and closing his signature eponymous upscale Manhattan eatery.

There are quite a few watches that offer more than one tourbillon, but none quite like the Breguet Classique Double Tourbillon. The brand introduced this watch in 2006, and what sets it apart is that it combines two tourbillon cages mounted on the main plate. This entire plate moves and makes a full circle, which allows Breguet to mount the hour hand on it. While this makes the watch quite imposing, regardless of the version it was made in, is the latest, the Classique Double Tourbillon 5345 Quai de l'Horloge, actually a step up.

Recognizing a tourbillon is often relatively easy, as most brands proudly showcase this regulating device. They do this by either leaving an opening on the dial side or even skeletonizing the entire movement. For their latest creating did Glashütte Original take another road, as the only indication on the front of the watch that is fitted with such a device is the word tourbillon in the sub-seconds display at six o'clock. This is all the more exceptional, as Glashütte Original created this watch to mark the 100th anniversary of the flying tourbillon, which was created by one of Glashütte's most famous watchmakers; Alfred Helwig.

The Tambour was introduced only 18 short years ago, in 2002, yet its impact has been profound. For Louis Vuitton, it was the watch that put them firmly on the map as being a watchmaking 'maison.' The way that the Tambour did this is almost unprecedented, as the model proved to be one of the most versatile designs in the history of watchmaking. It could just as easily be turned into a display of technical excellence, featuring complex mechanical movements, as housing the latest technology as a state-of-the-art smartwatch.