Cacheux Pays Homage to Precious Stones With New Collection

Watch companies are known for sticking to a carry-on tradition ethos, but Cacheux’s new Bespoke Collection is offering something new and fresh.  Buyers will be able to customize the watch; choosing from what kind of precious stone and strapping of the timepiece, tourbillion movement and what type of glitter for the stone. The timepiece has […]

By Seth Semilof

Vacheron Constantin Opens Member’s Only Website

The oldest Swiss timepiece company, Vacheron Constantin, got with the times opening the exclusive Social Media network, The Hour Club.  Exclusive only to owners and collectors of the storied brand, members can receive exclusive information, notable watch buys and news on collectible items from around the world. Members to The Hour Club can set up […]

Occupy Swatch Movement

Swatch has just unveiled their latest creation – a watch for the global Occupy protest movement. Displaying the word “occupy” on it during the companies news conference in Geneva on Thursday, Nick Hayek – chief executive officer of Swatch Group AG, and the rest of the Swiss company’s executive management board all wore the bright […]

Introducing The BELL & ROSS – BR 01 Horizon

  Staying true to the Bell & Ross history, the aviation collection is motivated by aircraft cockpits, where each instrument is a reference point in terms of reliability, legibility, and performance. The attitude indicator, a crucial instrument in air navigation, makes it feasible to monitor the aircraft’s position in relation to the horizon, despite of […]

TAG Heuer Baselworld 2012 Preview

The main watch show of the year- Baselworld- kicks off next week in Basel, Switzerland. It’s a chaotic week when watch brands rival for the interest of customers, collectors and the press. About 1800 companies will be present at Basel, with more than 100,00 visitors anticipated. The main attraction is the opportunity to see the […]

Patek Philippe Reveals New Site

Patek Philippe has recently revealed their new sleek and modern website, just in time for Baselworld 2012. Easy navigation, product information and ordering, along with informative information about the company, the site is reflective of the prestigious and undisputed reputation Patek Philippe has become known for. www.patek.com

Jaquet Droz Inspires Oscar Winning Film “Hugo”

Swiss watchmaker Jaquet Droz was especially proud to hear that Martin Scorsese and his film, HUGO took home its five Academy Awards this past Sunday—including one for Best Cinematography. In a recen LA Times article, Mr. Dick George, the prop maker for the film, credited Jaquet Droz automatons as his inspiration for the robots in […]

Oscar Winner Jean Dujardin Opted For A Jaeger-LeCoultre For The Big Night

The Oscar for Best Actor for his role in the film “The Artist” at the 84th Annual Academy Awards was won by French actor Jean Dujardin. For this memorable evening, the star wore a Jaeger-LeCoultre Memovox Tribute to Deep Sea watch, an elegant re-edition of the world’s initial diver’s watch featuring an alarm function. Jean […]

5 Questions With Breitling USA President, Thierry Prissert

1. Tell us some of the most exciting developments at Breitling today?  There are a lot of exciting developments at Breitling today. One of our most significant developments has been the creation and enhancement of our own in-house movement. In 2009, prior to the restrictions of Swatch sourcing watch movement to various vendors, we produced […]

Rolex Tops List Of Brits’ Favorite Brands

As reported by Reuters, when close to 2,000 patrons in the U.K. were asked to name their top brands, Swiss watch maker and David Beckham adorner Rolex came out on top, followed by Coca-Cola and search king Google. Past No. 1 Mercedes-Benz held on to the fourth position. BBC came in a No. 5, making […]

El Primero Flyback Stratos Survives the Pole2Pole Adventure with Johan Ernst Nilson

The Pole2Pole voyage, headed by environmentalist explorer Johan Ernst Nilson, begun in April 2011, has just reached the South Pole after 10 months in extremely tricky conditions and crossing some of the world’s most hostile regions. His journey almost came to an early end after an accident on the icecap: diagnosis, cracked ribs. It would […]

Maîtres du Temps ‘Chapter Two’ Diamond Watch

In the recent past, Maitres du Temps watchmakers have become known for raising the bar with each and every timepiece they offer. The Chapter Two diamond watch has done it again, combining 2 functions – big date and triple calendar – along with pleasing aesthetics highlighted with diamonds. Housed in an 18K gold casing, the […]

Snow White Princess Diamond Watch Showcased At The Doha Jewelry and Watch Exhibition

The legendary jewelry and watchmaker, Mouawad chose Qatar as the location for the first unveiling of the exclusive creation, the Snow White Princess Diamond Watch. The women’s watch, valued at $68 million, made it’s appearance at the Doha Jewelry and Watch Exhibition (DJWE) and was on display at the Mouawad booth throughout the show that […]

BASELWORLD Announces Launch Of New App

An advanced version of the free BASELWORLD App has recently been launched. The versatile and portable show guide simplifies orientation and navigation through the grounds by providing essential information for BASELWORLD 2012, along with an interactive 3D map. BASELWORLD has enriched the App by adding pictures and more details regarding the exhibitors and the media. […]

“Act of Valor” Features the Jaeger-LeCoultre Navy SEALs Watch

The new action film by Relativity Media, Act of Valor, opens February 24 in theaters and stars active-duty Navy SEALs, along with actors Roselyn Sanchez, Jason Cottle, Alex Veadov and Nester Serrano. Watch enthusiast will not be able to miss the real-life SEALs featured in the movie are wearing Jaeger-LeCoultre’s Master Compressor Diving Automatic Navy […]

Demand For Luxury Timepieces May Be Slowing in China

Analysts and watchmakers say the Swiss watch industry is unlikely to continue benefiting from the extraordinary growth they have been accustomed to over the last couple of years. Export of Swiss watches jumped a record 19.2% in 2011, following a 22% increase in 2010 after recovering from a post credit-crunch downfall. Flourishing Asian, particularly Chinese, […]

Chopard, An Academy Award Good Luck Charm

Chopard, a renowned Swiss based jeweler-watchmaker, seems to be the branded lucky charm for Oscar stars. For the ninth consecutive year now, an Academy Award nominee won his Oscar wearing a Chopard piece. This year it was Michel Hazanavicius, winner of the Oscar for Best Director of The Artist. He was the tenth winner to […]