At the LVMH Watch Week, TAG Heuer is expanding its collection with the exciting Aquaracer Professional 200. This is an important model for the brand, as TAG Heuer CEO Frédéric Arnault puts it; "The Aquaracer is every bit as much a TAG Heuer signature as Carrera or Monaco. Its codes and the philosophy behind it were defined decades ago and continue to be as relevant and exciting as ever, particularly in this season of new beginnings and new journeys. The Aquaracer Professional 200 is a companion for a fast-paced, unforgettable life full of adventure and achievement, a life lived beyond the edge."

In the world of watches, not all creations are equal. Some are just more important than others because, like any other industry, market share and profitability play an essential role. With a few exceptions, this is usually not achieved with very highly complicated, limited edition, pieces but more with a strong base collection. Zenith is strengthening theirs with the introduction of the Defy Skyline.

In the collection of Richard Mille is the RM 72-01 a landmark creation, as it was the very first timepiece of the brand featuring an in-house movement. As is traditional with Mille, they went all in and created something extraordinary. Not only in a mechanical sense but also with the use of innovative materials, all combined in a unique design that makes it instantly recognizable as a watch from the coveted brand.

1969 is one of the most important years in the history of Zenith, as the brand not only launched their famed El Primero but also introduced the very first Defy. This collection would grow to become one of the pillars for the brand, which it still is today. To mark this momentous beginning, Zenith is launching the Defy Revival A3642, a watch with a distinct vintage flair and a generous dose of character.

Grand Seiko has built quite a reputation by taking inspiration from Japan's impressive natural beauty and translating it in an inventive way into their watches. The new Grand Seiko Sōkō Frost SBGH295 shows this perfectly, as it captures the clear, vivid blue skies over the Sea of Japan in a hue that can typically be seen in the early winter months. It gives the sportive watch an icy cool touch that suits it very well.

With the Tiffany Blue Patek Philippe Nautilus fetching $6.5 million at auction in December of last year, it is safe to say that this iconic model is hotter than ever. This passion also causes an even broader interest in the history of the Nautilus. This includes many exquisite and often rare models like this Reference 3800/1, which Patek Philippe made just before the turn of the Millenium in 1999.

When on the court, Rafael Nadal has a distinct preference to wear one of Richard Mille's RM 027 Tourbillons, but his passion for the brand goes beyond that. With the RM 35-03 Automatic Rafael Nadal, this top-athlete has added its fourth timepiece to the collection.

When introduced in 1945, the Datejust was Rolex way to mark its 40th anniversary. It has since grown to become one of their signature collections, as well as an icon in its own right. It was the first automatic watch with a date function ever launched, and today it still comes with those features. Over the years, Rolex let the collection evolve in a way that the company is so well known for. Like a fine wine, the Datejust collection became only better over time, being fine-tuned generation after generation.

In their pursuit of perfection, Grand Seiko developed a style of its own, guided by nine principles. The first watch made accordingly was the iconic 44GS, which was launched in 1967. Today, this instantly recognizable style has fans all around the world and led Grand Seiko to become one of the most renowned names in high-end watchmaking. To mark the 55th anniversary of the "Grand Seiko Style," the brand launched a Hi-Beat GMT model, limited to 1,200 pieces.

La Esmeralda is an important name in the history of Girard-Perregaux, as it was given to a pocket watch they made for the "World's Fair" of 1889 in Paris. This exquisite timepiece, finely engraved and fitted with a tourbillon and three gold bridges, won the gold medal. Although currently again in the museum collection of Girard-Perregaux, it was initially sold to Porfirio Diaz (1830-1915), then the President of Mexico. As the manufacture is celebrating its 230th anniversary, it felt appropriate to bring back the spirit of this unique pocket watch in a modern-day creation.

Earlier this year, Aston Martin and Girard-Perregaux, two iconic brands, joined forces. Based on their friendship and shared heritage, they launched the Aston Martin edition of the famed Tourbillon with Three Flying Bridges. They are now further putting the pedal to the metal with the launch of their second collaborative piece based on the Laureato Chronograph.

High energy and tactical intelligence are words that best describe star soccer player Blaise Matuidi on the field. The French native attended the prestigious Clairefontaine academy, after which he quickly made a career as the midfielder teams can build their victories on. Matuidi played for Paris Saint-Germain, Juventus, and currently for Inter Miami, while representing France in two UEFA European Football Championships and two FIFA World Cups, becoming world champion in 2018. As a man of style, Matuidi also has a deep passion for watches, which is also why he teamed up with Skeleton Concept to create a limited-edition travel watch.

Roger Dubuis is launching a new Excalibur Spider in collaboration with Lamborghini. The watch is once again an exemplary mix of the DNA of both brands, combining cutting-edge design with innovative materials. Joining the Excalibur Spider Huracán collection, its latest addition gives center stage to Ceramic Composite Fiber (CCF). This high-performance material is normally used in the aerospace industry, in particular for rockets, yet after extensive research and development, Roger Dubuis made it suitable for use in watchmaking.

The Portofino collection has always been a line in which IWC captured "La Dolce Vita," the good life. While the brand has quite a reputation when it comes to no-nonsense pilot's watches, the Portofino has always been distinctly different. Ever since it was first launched in 1984, it stood out by more elegant lines. It shows a different side of IWC, in which sober, almost minimalistic design creates a sense of timeless beauty and luxury. This is also what we find in the three chronographs that IWC welcomes to the Portofino collection.

In the world of Jaquet Droz, aesthetics are everything. While they love complex and refined movements, the brand does not consider them complete when a sense of beauty is absent. Especially in the last couple of years, Jaquet Droz has successfully merged the past with the present. While they honor crafts with a century-long history, they employ them in a forward-thinking way. The Grande Seconde is the perfect example of this, but even more so, the Grande Seconde Skelet-One. Here there is nothing to hide, as this watch represents the next generations of skeleton watches: high-tech and highly-refined with an avant-garde design. The next chapter for Jaquet Droz in this story is the Grande Seconde Skelet-One Tourbillon.

If there is one thing Hermès never seem to have a shortage of, it is creativity. Especially with their legendary Arceau watch, designed in 1978 by Henri d'Origny, they continue to dazzle with the most imaginative creations in Technicolor. This is also the case with the latest edition, the Arceau Toucan de Paradis. This exotic bird is known primarily because of its sizeable colorful beak. In 2020 the young British artist Katie Scott reimagined this unique animal for a silk Hermès scarf. In her signature style, she combined realism with bold colors. The result was not only imaginative but also very captivating, and it has the same effect on the dial of the Arceau.