Roger Federer Endorses Rolex for $15 Million

Roger Federer and Rolex have just inked a deal to continue playing doubles together, this time to the tune of $15 million for Federer.

Federer has been photographed wearing the Rolex Datejust and Sky-Dweller, and less than a minute and a half after winning Wimbledon he was sporting the rose gold Rolex President. The image was quickly captured by photographers as Federer held his new trophy aloft for the cheering crowd at the All-England Club in Wimbledon.

The President boasts Rolex’s famous fluted bezel design along with the new Parachrom hairspring, five years in the making. The Parachrom is an improvement over ferrous hairsprings thanks to its composition of magnetic alloys, which serve to improve accuracy by repelling the various magnetic fields emitted by high-tech devices.

In the last year Federer has earned a reported $47 million in endorsement deals from companies such as Nike, Gillette, Wilson, Credit Suisse and Lindt. He is four years into a record-breaking deal with Nike for $100 million over the course of 10 years.

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Seth Semilof

Co-Founder & COO · Haute Time

Seth Semilof co-founded Haute Living and, with business partner Kamal Hotchandani, launched Haute Time, the brands' luxury timepiece site, to educate buyers about the best watches in the world and to showcase the passion of collectors and the CEOs who lead the great maisons. His love of watches began early: a TAG Heuer at 13, an Omega at 16, and his first Rolex at 20. Through Haute Time he has been honored to visit the greatest watch manufactures in the world and meet the master watchmakers behind them. He has also personally featured private collections exclusive to Haute Time, taking readers inside the watch boxes of Kevin Hart, Carmelo Anthony, Tony Robbins and Swizz Beatz.