Westime is on the move. The family-owned luxury watch and jewelry boutique has moved from its former location at the intersection of Via Rodeo and Rodeo Drive up the street to the tony Two Rodeo shopping district in Beverly Hills.
The new 2,000-square-foot boutique is nothing but luxe, from its warm, sun-drenched cobblestoned exterior to its welcoming façade of red brick and floor-to-ceiling windows to the blue and cream mosaic patterns seen in the boutique’s custom terrazzo-tile floor.
Six showcase towers seem to stand at attention in the windows, until—like the hourly changing of the guard—they automatically rotate 180 degrees to present a new selection of fine timepieces to browsers.
Within the boutique, showcases of varying shapes, sizes and colors are arranged in a series of intimate “neighborhoods,” allowing each of the 40 watch and jewelry brands on display its own unique setting.
Comfortable seating areas and an espresso bar create a relaxing environment that encourages customers to discover and peruse at their leisure. Westime’s signature capital W appears subtly throughout the interior design, while a deconstructed version of the company’s watch gear logo inspires
Brands available at the new boutique include Audemars Piguet, Hublot, Breitling, Chopard, Franck Muller, Harry Winston and Richard Mille.
To coincide with the new store unveiling, new brands are now available as well, including Bulgari high complication pieces, Carl F. Bucherer, Omega, and Ulysse-Nardin.
Westime Beverly Hills is located at 216 North Rodeo Drive, Beverly Hills, Calif. 90210. Store hours are Monday- Friday 10 AM to 6 PM, and Sundays from 12 PM to 5 PM.