Watches of Switzerland Group To Open 8 New Stores Next Month

The year 2020 has been great for Watches of Switzerland. After a substantial 20% growth in the Q2 of this year despite a global pandemic and the shutdowns, Watches of Switzerland Group is set to celebrate further with its mono-brand model expansion in North America. The Group would bring 8 new destinations to watch aficionados in partnership with TAG Heuer, Breitling and OMEGA, where new boutiques would be spread across 5 key markets before year-end.

Photo Credit: Watches of Switzerland Group

“In two short years, with best practices established with its long history in the UK, The Watches of Switzerland Group has solidified its role as the market leader in luxury retail as well as experts on the mono-brand model,” states Brian Duffy, CEO of Watches of Switzerland Group. “We have become the go-to partner for the best watch brands in the world looking to expand in the US. The Group takes great pride in sharing its revolutionary retail expertise and working closely with historied watchmakers like TAG Heuer, Breitling, and OMEGA to grow their brands in the US.”, he continued.

Photo Credit: Watches of Switzerland Group

If you have plans to have a timepiece splurge, the Watches of Switzerland Group would be opening three Breitling boutiques in the Valley Fair mall in San Jose, California the Green Hills mall Nashville, Tennesse and the King of Prussia mall, Philadelphia, Pennsylvania. While the latter would also house TAG Heuer, Roosevelt Field mall in Garden City, New York and the Palm Beach Gardens mall in Florida would welcome both  TAG Heuer and OMEGA stores.  All the stores would be opening their doors by December. Each of the 8 selections is a result of extensive market research into the potential locations and analysis with the goal of connecting each acclaimed watchmaker with the appropriate luxury client.

Photo Credit: Watches of Switzerland Group

“This milestone expansion is a testament to our relationship with the Watches of Switzerland Group, a partner we celebrate 11 franchise boutiques within the United Kingdom and three which will now help strengthen our presence and client experience in key locations in North America, our strongest region worldwide. The Watches of Switzerland Group embraces TAG Heuer’s values and vision and will deliver a rich brand experience while welcoming both new and loyal customers into these locations.”, said TAG Heuer CEO, Frédéric Arnault.

Photo Credit: Watches of Switzerland Group

The expansion plans for North America also include the expanding of the Group’s current North American mono-brand locations for Rolex, Audemars Piguet, Breitling, and OMEGA. According to a statement by Breitling CEO, Georges Kern we can expect some more Breitling stores in 2021 in the United States.