
Notable attendees included global Ulysse Nardin CEO Patrick Pruniaux and his wife Nathalie; entrepreneurs/philanthropists Richard and Susie Charlton; real estate developer Louis Birdman and his wife, philanthropist Angela Birdman; real estate developer and owner of Wynwood Walls Joey Goldman; entrepreneur Rohan Marley; entrepreneur Bill Dean; former UFC Champion Luke Rockhold; NFL legend and Hall of Famer Michael Irvin; DJ Brendan Fallis and many more.


To begin the night, VIP guests were seated for a beautiful dinner on a custom-made, back-lit dining table, with x-ray shark images on display, where Shiraz Catering provided a delicious meal of organic avocado and heirloom tomato “tartare,” prawn ravioli with smoked Jerusalem artichoke, Beachwood smoked beef filet mignon and sesame and bread crumb crusted monk fish.



As the evening progressed, hundreds of Miami’s elite made their way through the custom-made, laser-emblazoned tunnel, leading to the gorgeous outdoor space where private cabanas were set up with Perrier Jouet Champagne and Avion tequila bottle service. The Ulysse Nardin Freak X Collection was on display in back-lit vitrines, while striking, X-ray-like imagery from the campaign was on display all over the room, as was the iconic Ulysse Nardin anchor logo.

Photo Credit: Romain Maurice

The evening came to a magnificent end with a live acrobat-inspired performance by Irina Kazakova that created the perfect finale for the swanky, futuristic-chic night of celebration in honor of the Freak X launch.

Photo Credit: Romain Maurice


Photo Credit: Romain Maurice

Photo Credit: Romain Maurice
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