The Unnamed Society Presents Reimagination of Winchester Repeating Rifle By Way Of Golden Boy

By Gabriel Pessoa October 19, 2021

Photo Credit: The Unnamed Society

Following through on its unique interpretation of Pancho Villa’s Bisley Colt, introduced in 2019, The Unnamed Society takes the natural next step with the Golden Boy, a reimagination of the legendary Winchester repeating rifle.

This is a reimagination of the iconic lever action rifle as a clock, by way of its original loading and cocking mechanism rethought for winding the timekeeping caliber and setting the time. In a way no clock could ever hope to, Golden Boy does not just tell time, but open our imagination and takes us to where buffalo once roamed and brave men and women struck out into the unknown, stood their ground and built a new world.

The partnership between The Unnamed Society and L’Épée 1839 opens the second chapter of its unfolding story. With Golden Boy comes the second stunning creation imagined for those who set the bar for the Art of Gifting a bit higher than the rest, for appreciators of the finer things, and for visionary collectors.

Golden Boy remains true as ever to the spirit of “creating the impossible that defies the imagination” by looking not just as a timekeeper as an expression of an aesthetic, engineering and artisanship excellence, but as a true witness of its time. Golden Boy is the logical sequel to Pancho Villa’s Bisley Colt – an intricate work of artistry and precision that engages the imaginations and senses on many levels, taking us back to an age of human evolution hat seems possible in hindsight and yet epitomizes our understanding of courage, resilience and perseverance.

The Legend that Won the West…

Nicknamed “The Gun that won the West,” the Winchester Rifle remains one of the most iconic firearms of all time. Used by both lawmen and outlaws in the Old West, the Winchester Rifle so perfectly embodies the legendary struggle between peacekeeper and the bandits. Favored by notable figures such as Billy the Kid, Butch Cassidy, and Buffalo Bill, it has become a symbol of that time.

For the gun that inspired Golden Boy, the year is 1866 and the place is a vast country born less than a century before from the purest of desires, self-determination. The conquest the West was still underway and unknown lands meant unknown dangers. Many of those who ultimately succeeded in staking, and protecting, their claim in those wild days would agree that good preparation also meant owning a gun and knowing how to use it.

Photo Credit: The Unnamed Society

… now reborn as Golden Boy.

Golden Boy has the same dimensions and weight as the original as well as the same feel and heft. Holding it is holding the legend. Beholding it is glimpsing the amazing era that defined a national and fired the imagination of every generation born since. With Golden Boy, The Unnamed Society is not just opening a new chapter in the figurative sense, but in the literal sense as well. One cannot help but hear the words, ‘Once upon a time…’ resonating under a scorching sun s you prepare for battle, or in the dusty breeze as you ride alongside a herd of stampeding bison or pull the wagons into a circle. Some might see Golden Boy as a toy. They might be forgiven.

Breathing Life into a Legend Reinvented: the L’Épée Movement

“Golden Boy is our second project with The Unnamed Society and a natural continuation of the Pancho Villa’s Bisley Colt we created together,” says Arnaud Nicolas, CEO of L’Épée. “Bolting a clock to a gun was never an option, so rethinking the original rifle’s ingenious lever action mechanism as a clock caliber seemed like an irresistible challenge. The result is the work of engineering that transcends its function into a work of art, true to the DNA of The Unnamed Society.”

Photo Credit: The Unnamed Society

‘Loading’ the Clock Mechanism

What made the lever action repeating rifle such a game changer back in the day as the revolutionary approach to loading ammunition, cocking the hammer and chambering the bullet in one rapid, bid motion – with a lever action by the trigger hand. Able to hold 15 rounds before having to reload, the original was not only much more practical than a single-shot rifle, but also allowed for excellent handling and accuracy without any significant training.

L’Épée captures this defining moment of the hand and it loads the round and prepares the gun for firing: by having the clock mechanism wound, ‘loaded,’ in the exact same way. By actioning the lever 15 times, as if loading 15 bullets consecutively, the mechanism is fully-wound for a seven-day power reserve.

The Ultimate Art of Gifting

With Golden Boy, The Unnamed Society presents its second creation, logical match for Pancho Villa’s Bisley Colt that expresses an era that remains as fascinating and inspiring as ever, faithfully and authentically interwoven with the passion of “creating the impossible that defies the imagination.”

As a hyper-exclusive bespoke object of art, each Golden Boy will be a truly unique piece. The price may seem prohibitive to some, which, some might argue is the point. For it all tangibly comes through in the creativity, craftsmanship and quality of an object that, ultimately, is priceless.