Watch Fairs & Luxury Conglomerates; Which Strategy Will Pay Off?

Last week the first major watch fair of the year took place, as LVMH organized the very first edition of their 'Watch Week' in Dubai. It is taking the position of the 'Geneva Days,' an event in which the watch brands of LVMH used to launch their first batch of novelties of the year and which took place in Geneva at the same time as the SIHH. As this event is now renamed 'Watches & Wonders Geneva' and takes place adjacent to Baselworld at the end of April. While the LVMH watch brand still participates in Baselworld, they have, for years, been following a strategy of launching the majority of their novelties in two batches throughout the year. The 'Geneva Days' and now 'LVMH Watch Week' allows them to get a head start on the rest, but also to receive feedback from retailers and press to fine-tune their second batch of offerings.