A Digital Desire For The A.Lange & Söhne Zeitwerk

Creating an icon is the dream and hope of every brand, yet only a few can turn this into a reality. When A.lange & Söhne was relaunched in 1994, they did so immediately with the Lange 1. It was not only the asymmetrical dial design that accomplished this but also the outsize date. This complication would become a hallmark feature on many A.lange & Söhnes, but it would also be the inspiration for another icon: the Zeitwerk, which the brand launched in 2009.

By Adrienne Faurote