Grand Seiko Opens New SoHo Boutique With Watches Of Switzerland

After the great success of the Nature of Time pop-up experience organized by Grand Seiko and Watches of Switzerland, both companies join forces for the next step, which is opening a dedicated boutique in SoHo. Locating at 154 Spring Street in New York City, this mono-brand experience allows people to submerge themselves completely in the marvelous world of Grand Seiko. Here they can learn about the craftsmanship, artistic expression, as well as other fines details about the brand that embodies Japanese Haute Horlogerie like no other.