The iconic Royal Oak model by Audemars Piguet is turning 40 and the milestone is being commemorated in a big way. The 40th anniversary of the world’s first ever luxury sports timepiece will be marked by a worldwide exhibition celebrating the history of the globally-coveted watch and its iconic maker. “Audemars Piguet’s iconic timepiece Royal […]

This not to be missed event combines design, photography, film and sound creating the Royal Oak 40th anniversary worldwide exhibition. Celebrating 40 years of Audemars Piguet’s iconic timepiece Royal Oak, the world’s first luxury sports timepiece that sparked a complete shift in the watch industry, the Swiss Manufacture from Le Brassus in the Vallee de Joux […]

Actor and former governor of California  Arnold Schwarzenegger stopped by Audemars Piguet booth at SIHH on January 19th. Alongside CEO Philippe Merk, the Audemars Piguet brand ambassador got a personal viewing of the 2012 collection. Proudly displaying one of his favorite models, the Royal Oak Offshore Arnold Schwarzenegger the Legacy, he was awed by the open worked […]

  Just in time for the opening of Salon International de la Haute Horlogerie (SIHH) this week, Audemars Piguet has relesed images from their 2012 advertising campaign. In celebration of the 40th anniversary of the iconic Royal Oak timepiece, the Manufacture has created a new brand campaign with stunning visuals and the powerful tagline: “To break […]