Last week we told you about a rare set of jeweled Patek Philippe timepieces going under the gavel in Geneva, Switzerland. Today, we’re taking a look at another rare lot from Antiquorum’s upcoming “Important Modern & Vintage Timepieces” auction. The event, which will take place at the Hotel Richemond Geneva on March 17th, will include the sale […]

The luxury Rolex watch has been name as the Official Timepiece for the Sebring International Raceway and the Mobil 1 Twelve Hours of Sebring. The Florida raceway is set to host the 2013 American Le Mans Series (which is America’s oldest sports car endurance race) on Saturday, March 16th. Tres Stephenson, the president and general manager of Sebring, […]

What does a wrist watch say about its owner? As a man, I know that to some extent, we measure each other up based on our watches. I remember talking to a boutique manager at one of Bal Harbour‘s finest shops about how she gauges the psychology of a customer to determine who is there […]

Hayden Panettiere, the star of ABC’s show Nashville, was recently spotted wearing the Rolex Oyster Perpetual Cosmograph Daytona in gold with a black dial.

In the January/February 2013 issue of Haute Living Los Angeles, we sat down with Scott Disick, one of the stars of the shows Keeping up with the Kardashians and Kourtney and Khloe Take Miami. Disick, whose polished image is well documented on these reality TV shows, shared with us a day in his life – including […]

Luxury watchmakers Rolex have just announced a new partnership as an Official Gold Partner of the Association of Tennis Professionals (ATP) World Tour. On January 1, 2013, the Swiss manufacture was named the Official Timekeeper of the ATP World Tour as part of what will reportedly be a long-term partnership. The deal also includes an extension of Rolex’s sponsorship […]

Brooklyn Nets Guard C.J. Watson plays for the team that now makes its home at the Barclay’s Center. But when the sneakers come off, CJ is a watch collector and loves luxury timepieces. Here, he takes a shot at some watch-talk with Haute Time. What was your first watch you purchased? The first watch I […]

Now that’s a good friend! Rapper The Game (born Jayceon Terrell Taylor) recently made headlines when he purchased Rolex watches for himself and a dozen of his friends. The rapper, who shot to fame with his double platinum album “The Documentary”, spent nearly $100,000 on the timepieces. The Game turned to jeweler to the stars Ben […]

We feature a number of spectacular Rolex watches, including this stunning Rolex Submariner, which is owned by chef Gordon Ramsay. Television personality and celebrity chef Gordon Ramsay has made news with his purchase of a stunning new Rolex timepiece. The Brit, who shot to fame with his television show Hell’s Kitchen, has become a society fixture, […]

World renowned haute horlogerie brand Rolex has been signed on as the official timekeeper of F1, the planet’s highest class of single-seater auto racing sanctioned by the Fédération  Internationale de l’ Automobile.  According to the Formula One website, the major timekeeping deal will be a long-term one. Rolex CEO Gian Ricciardo Marini stated:  “This is […]

A ten-year construction project for Rolex has finally come to an end, with the luxury watchmaker able to start production in its new facility in Bienne, Switzerland. The enormous manufacturing plant covers an area equal to 13 football fields and boasts high-tech  to select automated systems to move stock and production items throughout the facility. […]

Today’s Haute Time watch of the Day is the Cosmograph Daytona by Rolex. Whether you are race car driver and need to measure elapsed circuit time on the track, or perhaps you just love the look of this timepiece, this Oyster Perpetual Cosmograph Daytona is perfect. The 40mm Oyster case is shown in Everose gold […]

As golf’s biggest stars descended upon the Medinah Country Club in Illinois on September 25, fans expected tensions to be high on the green. However, as USA Today first reported yesterday, the biggest showdown isn’t between the golfers, but rather between two luxury watch companies. The Swiss company Rolex last year ended its position as […]

Two prominent watchmakers are engaged in trademark disputes in the United States, in cases that are sure to set precedents for the industry of haute horology. Rolex is at odds with Melrose.com, an online buyer, seller and refurbisher of luxury watches that has been accused of using counterfeit parts to fix Rolex watches. Rolex is […]

Roger Federer and Rolex have just inked a deal to continue playing doubles together, this time to the tune of $15 million for Federer. Federer has been photographed wearing the Rolex Datejust and Sky-Dweller, and less than a minute and a half after winning Wimbledon he was sporting the rose gold Rolex President. The image […]

Bonhams’ May 26 auction in Hong Kong saw a Rolex Cosmograph Daytona ‘Paul Newman’ model go for HK$375,000. The timepiece, a true collector’s item, dates back to 1964 and is complete with square markers on the subsidiary dials. The ‘Paul Newman’ moniker began in 1969 when the namesake actor wore the Daytona in his film […]