Who could have ever thought that when Jaeger-LeCoultre introduced the Reverso in 1931 it would become such an intricate part of watch making history? It

By Roberta Naas Tucked away in the village of Le Sentier, Switzerland, lies one of time’s best providers: Jaeger-LeCoultre. The manufacture – with more than 200 watchmakers and various artisans -- has a rich history of watchmaking and innovative, cutting-edge pioneering that sets it apart from most others and flags it as a benchmark leader. Let’s face it; the brand is just about 17 years shy of its 200th birthday. Recently, I had the opportunity to visit Jaeger-LeCoultre and its rare handcrafts department. This is the heart of the artistic repertoire of the brand – the place where the masterful hand enameling, engraving and gem setting takes place. Here we share with you a little insight into how these incredible timepieces are hand crafted and brought to life.

As Valentine’s Day approaches, Jaeger-LeCoultre are dressing up their classic Grande Reverso Lady Ultra Thin with a double-tour strap by Valextra in the new season’s colors. A red “ribes”, green “muschio” or beige “cannetè” strap have been unveiled as a complement to this model. An iconic combination of the classic Reverso watch with Art Deco […]

The Gliterati lined up last Thursday at the 69th Annual Venice Film Festival to show their support for a maternal care center in Afghanistan. The center is being built by the charitable organization Emergency with the aid of luxury watchmaker Jaeger-LeCoultre, which has supported Emergency’s outreach to the civilian victims of armed conflicts since 1994. […]

Jaeger-LeCoultre is celebrating the 125th anniversary of the legendary Raffles Hotel in Singapore with a special edition ladies’ Reverso Lady Ultra Thin and Reverso Grande Taille for men. Jaeger-LeCoultre’s Reverso models feature a patented swivel mechanism that allows the case to flip between the watch face and engraved back. The special edition Reversos are for sale […]

Jaeger-LeCoultre’s Arte Portuguesa collection adds multimedia artist Julião Sarmento to its tradition of art horology. Sarmento has personalized two limited editions of the legendary Reverso, calling it his “personal view of time.” His take on the Reverso is a representation of the female body, the same icon that has empowered his other works. The Portuguese […]

Since 1931 men and woman have been wearing Reverso watches on their wrist as a discreet ornament of their emotions. On the 80th anniversary of the Reverso in 2011, Jaeger-LeCoultre opened the “Virtual Museum” where all can come and share their inspiration and admiration with other Reverso lovers, such as Dev Patel. The British actor […]

The Reverso watch line has been an iconic image of Art Deco style for Jaeger LeCoultre since its inception of the first Reverso in 1931. It is an accomplishment for a brand to be successful for such a long time; it is even more impressive that the Reverso’s style is still as popular and acclaimed […]