The Power Of Platinum

Among all the metals used in watchmaking, platinum is among the rarest. Even the top brands often only craft very limited numbers of their platinum cased watches, which is part of the answer why they sell with a significant premium when compared to the same watch in 18 karat gold. There was a time when this higher price could also be explained by the more expensive price of platinum itself, but that has for a while not been the case anymore. However, processing platinum, as well as finishing it, requires special craftsmanship, because it is very dense, malleable and ductile. With the few watches made the investment in this cannot be spread out over so many pieces.