Zenith Launches U.S. Online Boutique With New Defy Limited Edition

Online brand boutiques are more and more, becoming a pillar of success to many brands. Especially the Covid-19 pandemic has magnified the benefits that they can reap from it, also because clients seem to be increasingly more comfortable to purchase their high-end timepieces online, directly from the brand. Zenith already had quite an extensive online boutique for the European market but is now expanding this, with the launch for the United States. To mark the occasion, they also introduce a new limited edition of the Defy with it.