Patents and intellectual property are key factors in the Watchmaking business, and Omega has targeted their sights on competitor Seagull. Omega filed a complaint with the event’s organizing committee after Seagull used a signboard including the term “Co-Axial”. Omega owns trademarks on “Omega Co-Axial” and “Co-Axial 3”. Seagull immediately removed the signs and kept them […]

  At a Montblanc dinner last night I was seated across from super model Eva Herzigova, the brand’s new ambassador. She was modelling the brand’s diamond jewelry, and I asked her if I could take her picture. She posed for a few minutes and I took pictures, but then asked, suddenly, who I was taking […]

  There is no doubt about it. Swatch  components are widely used, outside the brand itself. But that could change as soon as January 1st. The Swatch Group is considering cutting back their sales of the internal copoments to competitors to concentrate on making enough supplies for it’s own brands such as Longines, Omega, Tossot, Breguet […]