How Breitling’s Past Inspires Its Future

If there is one brand that is going through a period of change, it is Breitling. In 2017 it not only got new owners but also had Georges Kern, long-time CEO of IWC, appointed as its CEO. Kern didn't waste any time and dove straight into the rich history of the brand, on which he plotted its course for the next few years.

By Adrienne Faurote