Lewis Hamilton And IWC Team Up For Big Pilot’s Watch Campaign

Having an ambassador is nothing new. Most of the major watch brands have one or more. However, having an ambassador with a sincere personal passion for the watch brand they represent is rare. Seven-time FIA Formula One World Drivers' Champion Lewis Hamilton teamed up with IWC in 2013 and hasn't hidden his passion for the brand from Schaffhausen in both his professional as well as his personal life since. He seems to have a particular preference for their (Big) Pilot's collection, even owning custom versions. That also makes him perfect to be the star in the new global advertising campaign.