When Chopard's co-President Karl-Friedrich Scheufele introduced the very first Mille Miglia collection of the brand in 1988, he made the remark that "People say that lovers of fine cars also have a great weakness for fine timepieces and vice versa." This seems to be indeed true and also hasn't changed over the past three decades. No surprise that many watch brands celebrate this unique symbiosis with extraordinary watches! We check out five of our favorites!

Our watch of the week is the brand-new Zagato-inspired Chopard Mille Miglia Zagato Chronograph...

It's #ThrowbackThursday! Today we're looking back at the original Mille Miglia by Chopard...

In the sports watch arena, Chopard has earned its racing stripes, both through its authentic involvement in the auto world and in the creation of purpose-built manufacture movements. The brand is a particular fan of classic cars. In fact it seems classic cars are to Chopard co-president Karl-Friedrich Scheufele what timepieces are to watch enthusiasts. […]

Chopard has released a new special edition of their classic race-inspired Mille Miglia Chronograph. This beautiful timepiece draws its inspiration from the yearly 1,000 mile Mille Miglia competition featuring collector automobiles touring from Brescia to Rome and back. The touring event draws its heritage from an endurance race that ran through Italy until 1957, and […]

Some of Chopard’s most interesting and collectible watches are the special editions it creates to commemorate Italy’s scenic Mille Miglia race, which the brand has sponsored since 1988. In 2002, the brand also became sponsor of the Grand Prix de Monaco Historique. The watches introduced for this year’s race are more classic than the ultra-sporty […]