Watches Of Switzerland Is Rapidly Expanding In The US Unveiling Bespoke Boutiques With Rolex, Bulgari & More

After releasing its Long Range Plan in July of last year, The Watches of Switzerland Group is continuing its major expansion throughout the United States.

By Adrienne Faurote

Lady Love: The Women’s Watches That Made An Impact This Year

It is great to see that women's watches are becoming more and more the focus of many watch brands. Serious efforts are made to create the most marvelous timepieces, catering to women's trends, styles, and interests. Complex movements are more the rule than an exception, making them also far more interesting from a horological perspective. While diamonds are optional, many still feature them, even on sports watches, as they provide a dash of glamour to daily life.

MB&F x Bulgari FlyingT Allegra: True Magic Happens When The Great Collaborate

Although they both have a completely different heritage, are Bulgari and MB&F not that different in the way that they approach watchmaking. While they are firm believers in craftsmanship and have a keen eye for details, they are both also innovators. This innovation can be technical advancement, but also in terms of design, both brands love to push the envelope. So when they decide to collaborate, true magic happens.

The Winners Of the Grand Prix d’Horlogerie de Genève 2021

It was an exciting time in Geneva last night, as the winners of this year's Grand Prix d'Horlogerie de Genève (GPHG) were announced. In a spectacular show, the entire watch world held its breath as it became clear which watches and brands would go home with a prize.

MB&F: The HM10 Panda For Only Watch Comes Out Of The Jungle

MB&F is known as one of the most creative forces in the world of watches. With timepieces like, for example, the LM Thunderdome and HM7 Aquapod, they combine innovative design with mechanical excellence. That the brand is even capable of recreating one of their own creations with a twist is proven by the HM10 Panda for Only Watch.

From Omega And Ulysse Nardin To Breitling And Cartier, These Are The Watches Inside The Watches of Switzerland’s ‘Anytime, Anywhere’ Hamptons Airstream

An inside look into all of the precious timepieces being housed inside the Watches of Switzerland Airstream in the Hamptons this summer.

MB&F Launches Stunning Legacy Machine FlyingT Malachite

In 2019 MB&F stunned the (watch) world with the launch of the Legacy Machine FlyingT. While we have gotten used to the exceptional collaborations of Maximilian Büsser and his team, the Legacy Machine FlyingT was taking ladies' watches to new heights. In a highly original, three-dimensional creation, it is unlike any other watch and one of the very few timepieces for ladies that men also desire. Today they continue this story with the launch of the Legacy Machine FlyingT Malachite.

Four Sapphire Sensations That Give New Meaning To Transparency

For decades, sapphire crystal was mainly used to cover the front, and in many cases also the back, of watches. Its high scratch resistance made it the perfect material for that. While not too difficult to process into small discs to protect the dial, crafting an entire watch case and more out of it, it an entirely different ball game. There the advantages that the material offers become a challenge. However, this hasn't stopped a few brands from going for full transparency and create breathtaking sapphire sensations.

MB&F Welcomes Exciting New Additions To The LM101 Collection

MB&F is a brand that is mainly known for its "Horological Machines" that like to explore and preferably push back the boundaries of watchmaking. Among them, the LM101 holds a special place, as it might be the most common-looking watch in MB&F its collection. The reason for this is the conventional round case, as well as the modest diameter of 40mm. Nevertheless, was the watch quickly embraced by MB&F enthusiasts and collectors and became another triumph for the company. Now MB&F is launching three new editions of the LM101 to continue its success story.

MB&F Turns HM4 Thunderbolt Prototype Into Piece Unique

In 2010, MB&F launched the HM4 Thunderbolt. This aviation-inspired watch was even among the rest of the collection of the brand an eyecatcher. That same year it also won the prize for Best Concept & Design Watch at the Grand Prix d'Horlogerie de Genève (GPHG). Its construction, of both the case and the movement, was complex, even by MB&F standards. Only 100 were made, the last one being delivered to a collector years ago. To commemorate its 10th anniversary did MB&F turn the original prototype of the HM4 Thunderbolt into a piece unique.

MB&F Offers A Revolution In Evolution With The New Legacy Machine Perpetual EVO

In the 15 years after its founding has MB&F launched one revolution after another. They tackled classic complications in ways that nobody has done before, introduced us to new ones, but showed most of all that there are no boundaries to creativity. Now it is time for a revolution to evolve, as the brand launches a new chapter with the Legacy Machine Perpetual EVO.

Watches Of Switzerland Launches New Retail Partnership With MB&F

Mega watch retailer Watches of Switzerland has announced its latest partnership with revolutionary watchmaker, MB&F, available online and in Las Vegas.

Watches Of Switzerland Soho Boutique Debuts Geneva Watch Fair Timepieces

For a limited time, Watches of Switzerland Soho Boutique will be debuting select timepieces from the Geneva Watch Fair for the first time in the U.S.

Watches of Switzerland To Launch Terrific T-Rex Clock By MB&F, L’Epée, And Massena LAB

Few eras in history are as captivating as the time when dinosaurs roamed the earth. Especially the T-Rex has always made a profound impression on people and among them designer Maximilian Maertens. He transformed an idea of

MB&F And H. Moser Collaborate For Two Stunning New Watches

For MB&F, collaborations are a way of life and an essential part of the brand identity. It is even in the name, as it fully spelled out stands for Maximilian Büsser & Friends. Ever since the beginning, Büsser knew that when you get the best people on board and give them full credit for their contributions, you get an incredible synergy. In the past, this has resulted in breathtaking and highly original watches. He now joins forces with H. Moser in an extraordinary collaboration, which has resulted in two unique watches, sharing the DNA of both.

Our Favorite New Pet: MB&F Launches the HM10 Bulldog

An entirely new MB&F is always an exciting thing. The brand has yet to make something that can be categorized as a 'normal' watch, and also their latest creation refuses to fit in. The Horological Machine No.10, or HM10 in short, is inspired by a bulldog and comes with 'eyes' that tell the time and a jaw that serves as a power reserve indicator.

MB&F Expands The Collection Of The Succesful LM FlyingT With Two New Limited Editions

Doing justice to its name, the Legacy Machine (LM) FlyingT was off to a flying start, winning the award of 'Ladies Complication Watch' at the prestigious GPHG last year. An incredible accomplishment, especially when you take into consideration that this is the very first time that MB&F tried its hand on a ladies' watch. No wonder that the brand is continuing its path in this direction by launching two new models within the LM FlyingT collection.