Hublot never sits still, and while Baselworld is the usual epicenter of the brand to introduce new watches, they don't let that limit their sense of innovation. Also this week in Geneva Hublot introduced some watches that pay once again tribute to the "Art of Fusion", expanding existing collections in extraordinary ways!

With Hublot, innovation is a way of life. It was a key ingredient when Carlo Crocco founded the brand, and it erupted into the "Art of Fusion" when marketing genius Jean-Claude Biver joined the company and introduced this phrase to the watch world.

When it comes to explaining Hublot's "Art of Fusion," there is almost no better example than "Magic Gold." Hublot is the first and only watch brand that has created the impossible: scratch-resistant 18K gold.

When Jean-Claude Biver created the Hublot Big Bang he not only introduced us to the "Art of Fusion" but in the process also created an icon. Over a decade

While Hublot is not officially part of the SIHH, they have started a tradition of releasing some novelties alongside the fair. This year is no different, and Hublot continues to do what it does best: make watches that redefine the boundaries of watchmaking in terms of technology, design, and materials. It achieves this by launching a new manufacture caliber, expanding its sapphire collection, and take the Sang Bleu collection to an even higher level by using new materials.