The current COVID-19 pandemic has a profound impact on our daily lives. In many parts of the world, staying inside is the credo, with people living their lives in social quarantine. This also has quite an impact on many industries, including that of watches. Retailers

In light of the Geneva watch & car shows being canceled due to the Coronavirus spreading in Europe, Haute Time announces launches of U.S. luxury roadshows.

Last week the first major watch fair of the year took place, as LVMH organized the very first edition of their 'Watch Week' in Dubai. It is taking the position of the 'Geneva Days,' an event in which the watch brands of LVMH used to launch their first batch of novelties of the year and which took place in Geneva at the same time as the SIHH. As this event is now renamed 'Watches & Wonders Geneva' and takes place adjacent to Baselworld at the end of April. While the LVMH watch brand still participates in Baselworld, they have, for years, been following a strategy of launching the majority of their novelties in two batches throughout the year. The 'Geneva Days' and now 'LVMH Watch Week' allows them to get a head start on the rest, but also to receive feedback from retailers and press to fine-tune their second batch of offerings.

For Zenith, the LVMH Watch Week is all about reestablishing themselves firmly into the market for ladies' watches with the Defy Midnight. However, that is not all the news that they presented to us in Dubai, as many others, and equally exciting watches where shown.

Bulgari uses its presence at the LVMH Watch Week, which is held at the Bulgari resort in Dubai, to expand the highly successful Octo Finissimo collection further. Some interesting new varieties will now be available, making this watch more appealing than ever. While titanium is what people often think of with this ultra-slim watch, is it also stunning in traditional stainless steel. Bulgari already introduced this option in 2018, but now makes it available with an attractive black dial. This gives the watch a more traditional sports-watch look, which suits the Octo Finissimo perfectly. The stainless steel features a nice alternation between polished and satin-finished surfaces, which cleverly highlight the unique design of this watch.

When it comes to novelties, Hublot has a reputation to uphold. It has become a tradition for them to introduce a significant amount of new models twice a year, that in addition to the many special and limited editions that they launch during the year as well. At the first edition of the LVMH Dubai Watch Week, they continue to uphold this tradition. Next to the new version of the Big Bang 42mm with the integrated bracelet, there is much more news;

Hublot is starting the LVMH Watch Week in Dubai off with a Big Bang. Fifteen years after this visionary model was introduced, it now gets a fully integrated bracelet. Back in 2005 did the Big Bang introduce us to the 'Art of Fusion' by combining ceramic, rubber, and steel into a single watch in an innovative way.

To celebrate the 5th anniversary and revamp of Hublot Galerie in MDD, Hublot revealed Shepard Fairey's new mural & hosted a private lunch in Wynwood Walls.

Time flies when having fun, and this is most certainly the case as another year is coming close to an end. In the world of watches, 2019 was quite exciting. It was the year in which the stainless steel sports watch with Haute Horlogerie pedigree still ruled supreme, especially those with blue dials, and even welcomed some new members to the club, such as the A. Lange & Söhne Odysseus. The waiting list for some of these watches breaks records, but they are not the only stainless steel watches to do so, as just last weekend the Patek Philippe Grandmaster Chime Ref. 6300A-010, the only one ever to be made in steel, broke the record of most expensive wristwatch ever to be sold at auction when the hammer fell at CHF 31,000,000,-.

To celebrate the 50th anniversary of the iconic El Primero, Zenith hosted an intimate dinner at Le Grenier Club in New York City.

With the signing of Kylian Mbappé, Hublot has welcomed a new generation of talent in its partnership with the French World Cup hero.

World-renowned street artist Shepard Fairey and Swiss luxury watchmaker Hublot create a one-of-a-kind collaboration, the Big Bang Meca-10 Shepard Fairey.

A few months ahead of BaselWorld 2015, we take a look at one of our favorite releases from Zenith from 2013 in the Montre d'Aéronef Type 20 Tourbillon...

TAG Heuer is expanding its presence in the country with new boutiques and an increased marketing budget...

Luxury conglomerate LVMH is determined to increase its stake in the Swatch Group and Richemont-dominated watch world...

Luxury conglomerate Kering is reportedly in talks with independent watchmaker Richard Mille to acquire his manufacture...