The ongoing pandemic forced LVMH to change the format of their highly successful LVMH Watch week for 2021 to a digital one. At the start of it, Haute Time talked with Zenith CEO Julien Tornare about how the pandemic impacted business, teaming up with Aaron Rodgers, and, of course, the new watches the brand is launching;

Julien Tornare, CEO of Swiss watchmaker Zenith Watches, joined Haute Time for the latest edition of "Talking Time", a series of live webinars with the time industry's leaders and legends. Tornare is one of the youngest CEOs in the luxury watch industry.

Brands are not only about the watches that they produce but also about the people behind them. From marketing specialists, boutique managers, and watchmakers, to the CEO, all leave their mark on the brand they work for. We had the opportunity to sit down with Julien Tornare, the energetic and down-to-earth CEO of Zenith, for who the watchmaking industry doesn't hold any secrets anymore. With him, we talked about building brands, and what makes Zenith so unique among its peers.

To celebrate the 50th anniversary of the iconic El Primero, Zenith hosted an intimate dinner at Le Grenier Club in New York City.

Haute Living celebrates Swizz Beatz x Zenith Watches launch and magazine cover reveal at Mynt Lounge for Art Basel Miami Beach.

Zenith supports the 2018 Distinguished Gentlemen's Ride, in honor of The Movember Foundation, which backs prostate cancer research and men's mental health.