Now, for the first time, orange has arrived on the Omega Seamaster Diver 300M, aka James Bonds’ favorite watch.

OMEGA has launched two new watches to commemorate the 60th anniversary of the legendary James Bond franchise. 

H. Moser & CIE kicks off its summer season by teaming up with UNDEFEATED for a bold and irreverent collaboration.

Owning a rare watch of exquisite quality is one of life's true pleasures. Most of these watches have been made by brands with a history spanning decades, if not centuries. This gives it quite a bit of pedigree, but if the previous owner of such a watch was also a well-known celebrity, its appeal increases on all levels.

Covid-19 is still having a profound impact on the day to day life of many of us. Its impact is felt around the world, also in Switzerland, where many manufactures have carefully increased their operations again and among them Omega. We talk with them to find out how they are coping with this challenging situation, but also look further and discuss the importance of partnerships and what makes the brand so strong.

Omega and Watches of Switzerland are stimulating our 007 desire with an immersive month-long pop-up. Here's what you need to know.

Few things are as fiercely collected as vintage Rolex. The demand for these watches has been on the rise for quite some time now and has resulted in many record-breaking auction results. The appeal of a vintage Rolex cannot only be found in their high build quality, timeless design, and excellent pedigree, but also in the fact that many of their models have become benchmarks within the industry in their respective categories. That makes vintage Rolex in general, and the following four especially, to die for.

It was an epic night again in Hollywood, as the 77th edition of the Golden Globes took place. The show was hosted once again by British comedian Ricky Gervais, and proved to be a big night for Quentin Tarantino, as his 'Once Upon a Time....in Hollywood' took home the awards for best musical or comedy, supporting actor and screenplay.

OMEGA celebrated the launch of its newest watch, the Seamaster Diver 300M 007 Edition, with a private affair at The Top of the Standard in New York. The occasion was shaken (not stirred) by the special guests that included James Bond himself, actor Daniel Craig, as well as 007 film producers Michael G. Wilson and Barbara Broccoli.

We spend a lot of time discussing highly complicated watches, or beautiful vintage pieces, which we all love, but the fact of the matter is that the majority has one or two watches that get worn the most. They might not be the most complicated, but many of them are fine watches that offer the perfect balance between being robust and good looking, making them go along just fine with whatever you wear and whatever you do! While it indeed differs from person to person what that watch is, these are some of the front runners!

In an year already replete with James Bond references, Swiss horologer Omega deputed a new Seamaster watch that celebrates the famed British agent.

Omega celebrated the legacy of its iconic Seamaster collection together with the ambassador and James Bond star Daniel Craig at a VIP dinner in NYC.

After being discovered at a car boot sale for £25, the Breitling watch worn by Sean Connery in Thunderball has sold for $160,175 at auction...

We can all point to various watches which claim automobile or racing heritage.

Luxury watchmakers Maximilian Büsser & Friends have brought together two of our favorite luxury pursuits: haute horlogerie and beautiful sportscars.

What would British secret agent James Bond be without his OMEGA watch? Omegas are as synonymous with the international man of mystery as is the Aston Martin and the martini.