TAG Heuer Monaco; The Icon That Keeps Getting Beter

With its square case is the TAG Heuer Monaco an instantly recognizable icon. When introduced in 1969, it was the first automatic chronograph that featured a water-resistant form shaped case. The rest is history, but not for TAG Heuer. They continued to develop the Monaco further. While this can be very rewarding, it also comes with significant risks. When a watch reaches an icon's status, people usually like it the way it is and often oppose more radical changes. TAG Heuer walked this thin line seemingly effortlessly. Their developments made the Monaco slowly but surely evolve, introducing new colors and designs, even better fit and finish, but never went too far away from what made the watch such a success in the first place.