The COVID-19 pandemic hits many communities around the world and in the United States very hard. Next to the virus itself, is also the economic fallout that came in its wake devastating for many. While fighting the virus is essential, as is caring for those who are now in immediate need, so is supporting our economy. It is vital that when we come out on the other side, we still have a strong foundation on which we can build once again our prosperity. Working to achieve all that is challenging by itself, yet for Parmigiani, it formed the inspiration to develop in record time its "Helping Heroes" program for North America.