Nico Hulkenberg, F1 driver and watch enthusiast, is on the cover of Haute Living's F1 Miami May cover, rocking Rolex Daytonas.

IWC and Hamilton have collaborated on a limited edition timepiece: the Portugieser Tourbillon Rétrograde Chronograph Lewis Hamilton.

Haute Time interviews Tom Garfinkel, Formula 1 Crypto.com Miami Grand Prix managing partner ahead of the second-ever F1 in Miami.

The highly-anticipated second installment of TAG Heuer's partnership with Nintendo has been unveiled in the form of two limited edition Formula 1 Mario Kart chronographs.

TAG Heuer has announced Jacob Elordi as the new ambassador and launched a special edition Monaco timepiece — just in time for the Monaco Grand Prix.

As a top-ranked racer and the youngest British F1 driver in history on the McLaren racing team, Lando Norris is the new generation of racing.

TAG Heuer presents Formula 1 Senna, a special edition with Senna’s original red watch color as it continues to pay homage to its ambassador Ayrton Senna.

Having an ambassador is nothing new. Most of the major watch brands have one or more. However, having an ambassador with a sincere personal passion for the watch brand they represent is rare. Seven-time FIA Formula One World Drivers' Champion Lewis Hamilton teamed up with IWC in 2013 and hasn't hidden his passion for the brand from Schaffhausen in both his professional as well as his personal life since. He seems to have a particular preference for their (Big) Pilot's collection, even owning custom versions. That also makes him perfect to be the star in the new global advertising campaign.

The Aston Martin Vantage F1® Edition is the most track-focused production Vantage of the brand to date.

This year The Formula 1 World Championship is celebrating its 70th anniversary, but it is not the only milestone on the list in 2020. Upcoming weekend, Ferrari will take part in their 1000th Grand Prix, an event that underscores the importance of Ferrari in Formula 1, as well as vice versa. The fact that the race takes place at the Mugello circuit in Ferrari's home country of Italy is the icing on the cake.

Tag Heuer held a VIP cocktail at its Miami Design District boutique to celebrate its new limited edition timepiece honoring Argentine racer Juan Manuel Fangio.

Eager to provide an exceptional watch to its sports partners, Richard Mille developed RM 67-02, its lightest sports watch to date.

Every seasoned connoisseur and passionate collector have an interesting story, and fond memories, of the watch that started it all. We take a look at four watches that can induce a lifetime passion for watches!

Formula 1 does share some things with high-end watchmaking: it is all about power and precision. When Bell & Ross renewed their partnership with Renault's Formula 1 team, they also developed a new collection of three chronographs. They took their inspiration from Renaults latest Formula 1 car, the RS17, which was recently revealed in London and was first put to action in the Melbourne Grand Prix.

Mere couple of days before barreling into the season’s closing Abu Dhabi Grand Prix, Nico Rosberg, Mercedes AMG Petronas Formula One driver and IWC Schaffhausen ambassador, joined HRH Prince Abdulaziz Turki Al Faisal, himself a GT champion and IWC brand friend, for an intimate chat on racing and success.

Not only does 2013 mark IWC’s Official Engineering Partnership with The Mercedes AMG Petronas Formula One™ Team, it also marks the launch of The Ingenieur Automatic Carbon Performance limited edition timepiece. This special relationship between these two prestigious teams represents the perfect combination of precision, performance and high tech engineering needed for both high performance race […]