A Digital Desire For The A.Lange & Söhne Zeitwerk
Creating an icon is the dream and hope of every brand, yet only a few can turn this into a reality. When A.lange & Söhne was relaunched in 1994, they did so immediately with the Lange 1. It was not only the asymmetrical dial design that accomplished this but also the outsize date. This complication would become a hallmark feature on many A.lange & Söhnes, but it would also be the inspiration for another icon: the Zeitwerk, which the brand launched in 2009.
By Martin Green
A. Lange & Söhne Zeitwerk Decimal Strike in Honey Gold: A Sweet Delight
With the Zeitwerk Lange & Söhne has been able to create an icon that can step out of the shadow of the Lange 1, and hold its ground. Yet with the Zeitwerk the brand also created something else in the process: the perfect canvas for audible complications. Already available as Striking Time, which chimes the hours and quarters, and as a Minute Repeater, it is now joined by a Decimal Strike.