There’s a New Rolex President in Town That Wants Everyone’s Vote

For Baselworld 2019, Rolex unveiled the latest generation of its famed President watch with a new Day-Date 36 collection, complete with a new movement and new dial executions. With these new models, it’s clear that Rolex is further blurring gender lines and jumping right into the unisex watch trend by going after both a male and female audience.