Parmigiani is a brand that to the real watch connoisseurs needs no introduction. It is to them that even other esteemed brands turn when they need a complicated historic piece restored. This is firmly inserted in the DNA of the company. Long before Michel Parmigiani founded the brand that bears his name, he had already obtained the reputation of being able to carry out the most complex, and sometimes even near impossible, restorations with success. On that knowledge, he built a brand of his own. It was in July 2018 that Davide Traxler was appointed CEO of Parmigiani, further strengthening the company’s Executive Committee.