It is rare that a watch brand partners with a Japanese Manga and anime series, but when it happens, it can result in a timepiece unlike any other. Lupin The Third is an institution in the world of Manga, with the very first edition being published in 1967. Shortly after the launch of the original El Primero in 1969, it appeared on the wrist of Daisuke Jigen, the partner in crime of the main character Arsène Lupin III. It featured a black, grey, and gilt dial Zenith had never produced, but a bond was formed between the watch brand and the Magna series. This was strengthened even more in the final episode of the first series, with Jigen wearing a "panda" dial version of the watch.